La Pria is a company that was founded in recent times but that is made up of various experiences formed by generations of wine growers and entrepreneurs, all combined to bring out the gifts of a unique land. In a land traditionally dedicated to the production of wine, in a wine region among the most renowned in Italy, we wanted to create a really special reality, made of passion, search and retrieval of memory, to distinguish ourselves with top quality wines and spirits.
The spirit behind our work has been the same for generations of wine producers, that of love for the earth and its fruits, which we work with respect. The result of these ideas are still and sparkling wines to be enjoyed fully, to rediscover all the genuineness of a land and the passion of a family.
We have clear ideas about what determines the prestige of a wine and of a company as a whole: the mineral wealth of the earth, that on the slopes of the Berici hills offers the best of itself to enrich the clusters; history, which teaches how in this area wine has always been a product of excellence; memory, which allowed us to find old documents and recover unjustly forgotten varieties that have so much to say, yet: structure, which does not require elaborate tasting but leaves space to the pleasure of sipping every day; the luck to work in a familiar reality, indulging with craftsmanship the rhythms of nature.
