It all started when the father of Pier Sfriso, Renzo Sfriso, passed away. It was on that tragic circumstance that Renzo and his wife decided to transform what was the most important hobby of Pier’s father, the vineyard and the winery, into a real business. They were a just married couple, with all their life to build. Graduated in marketing, management and psychology, they had a working background that was different from those that traditionally cultivated the land and produced wine. They had thought of everything, except the contingency, that became reality, to make the hobby of their father their business.
