The Pelz company was founded in 1995 by the idea of three brothers, Diego, Michele and Franco, with the aim to create a product that could express freely the uniqueness of the wine reality of the Cembra Valley. The company owns more or less 9 hectares of land spread on the South–eastern slope of the Cembra Valley, from which they obtain their wines: MULLER THURGAU, RIESLING, KERNER, CHARDONNAY, SCHIAVA, LAGREIN ROSATO, PINOT NERO and 10 VENDEMMIE: a late harvest of riesling.