In the fifties, Palazzo Vecchio was purchased by Count Riccardo Zorzi, who passionately retrieved the traditions and local wine culture, but in 1980 Marco Sbernadori, with his wife Maria Alessandra Zorzi, initiated an ambitious project that would take them in 1990 to produce the first bottles of Nobile di Montepulciano wine, which immediately presented itself as a wine of great structure, the result of a land particularly suited to viticulture, as described in all studies.
Located in the hills with vineyards around, Palazzo Vecchio, with a 360 degree view of a landscape of praised charm, has a unique environmental situation not only for the location of its vineyards and the recognized quality of its soils, but also for the particularly favorable weather conditions with gentle winds that caress the grapes keeping them perfectly healthy.