The Vino Nobile di Montepulciano Consortium was founded in 1965 with the goal of protecting and promoting the image of Vino Nobile di Montepulciano in Italy and in the world and, subsequently, that of the Red wine and Vin Santo.
Currently, the vinegrowers members of the Consortium are 230 representing more than 90% of the planted area, which is almost its totality. The bottlers are 72 members out of a total of 89.
Among the main activities, we organize promotional and trade actions on the territory of Montepulciano (including the Preview of Vino Nobile, which takes place every year in February) and the direct participation and/or together with his associates in events and fairs in Italy or abroad.
The Consortium is also involved in promotion activities through the creation of communication tools and activities of media and public relations.
It also offers a service of technical assistance to member companies on the bureaucratic and project aspects, but also by organizing technical and training meetings.
Among the various initiatives undertaken by the Vino Nobile di Montepulciano Consortium there is the creation and management of the consortium’s Enoteca located in Piazza Grande, behind the magnificent Pozzo dei Grifi e dei Leoni (restored thanks to a joint intervention of the producers and the Municipality), in the charming basement of the Palazzo del Capitano. In the same historic building there are the offices of the Consortium. In addition, the complex also houses the Agri–Food Analysis Laboratory and the Information Centre of the Vino Nobile di Montepulciano Road, structures of which the body is a member.
One can therefore speak of "Palazzo del Vino", which looks the same space which includes the Town Hall and the Cathedral. Piazza Grande, already by itself a fascinating setting rich in history and culture, thus becomes the "synthesis" of the Montepulciano of today represented by the civil power of the Town, the religious power of the Diocese and by the economic and productive activity of the wine sector.
