100 years of history linked to a founder. It was 1900 when Luigi Fiorini gave birth to the current body corporate. The company has always been open to dialogue, active and leading for methods and ways of farming. The company is going through a wide–ranging agricultural breath with more than 100 ha of land in the municipality of Barchi, adjacent to the territory of Urbino–Montefeltro. A hilly landscape 350 meters above sea level a few miles from the sea but already close to the green Apennine mountains. Viticulture is the beating heart of the company, all the attention is catalyzed by the vineyards and their wines: 42 hectares Bianchello, 2 hectares Sauvignon Blanc and 10 hectares Sangiovese, Montepulciano and Cabernet Sauvignon, are the wine heritage of the eight labels of the business, expression of the territoriality of these vines. The grape is the first feature characterizing the wines, and on the base of this philosophy it is transformed. Methods and ways of vinification, packaging and refinement have as main objective the respect of the fruit. The oil, produced in the seven hectares of property, is another important reality of business development, so that since October 2011 the mill of the company in itself has been active, located in the annexe of the Casa dei Campioli farm guesthouse.
Wines for tradition, passed down for generations. Three generations to mature certainties and experiences. Our wines are made in this way. Eight wines to give the floor to our lands. Luigi Fiorini in 1930 planted the idea and the first vineyard. Valentino Fiorini, an agronomist, has inherited the necessary instinct to do this job well, and planted in the right lands the right grape varieties, expanding the viticultural horizons of the company. Carla Fiorini, the most recent generation, has already gained this certainty and is living her father’s experience as treasures of life and professional wisdom.
The merit of Valentino Fiorini is surely to have made the company largest, that of his wife Silvana was to make it more welcoming and significant of the family history. Under the marketing direction of Mrs. Silvana the eight wine labels and the oil label which express the "genius loci" of these lands were created: the result of passion, territory and sun.