A family of proud vinegrowers, the Picéch have been living since 1920 on the Pradis hill and in 1963, with pride, effort and courage, have become owners of the vines where they already worked. Since 1989 Roberto has taken over the management of the company, previously set by his father Egidio, called “il Ribel” and his mother Jelka, transforming it into the jewel that we see today. Reliable, skilled, dynamic, he is a point strength of the Collio system and one of the most respected producers of the new generation, not only for the personal character that he has given to his wines, but also for the story of how he began to create them. Now he is continuing this tradition with his wife Alessia and his children Athena and Ruben.