For over 100 years the Rosso family has owned the cru: Cerretta, La Serra, Broglio, Meriame, Sorano, Costa Bella, Lirano and Damiano. In the early 80s, Giovanni Rosso refurbished most of the vineyards with very modern facilities, capable of producing only grapes of great quality.
In 2001, at the age of 27 years, his son David, winemaker and with important experiences, decided to personally take care of winemaking and of the fermentation of wines with a single objective: wine should be a perfect copy of its terroir. The land, the "magic" one of Serralunga d’Alba, is one of the best in the world.
