Who had the opportunity to meet Roberto Conterno, grandson of Giacomo, surely remained amazed by his energy, passion and dynamism with which he expresses his deep beliefs. Roberto is not an oenologist, nor an agronomist, but his expertise and experience in the sector are great. For him, the vineyard, the land, the tradition, represent a valuable asset that must be understood, respected, loved and protected. Here, in the family business, there is no place for rotating vinificators or concentrators, and neither barriques have any hope to be placed in the winery, because here Barolo must tell the story of this land, to bring all the noble and inimitable traits of a regal grape and never understood enough like Nebbiolo. The wines that come from Serralunga d’Alba, it is known, are not easy and alluring, rather austere, indulge themselves little by little, they need a long evolution.