A family linked to the territory, since the late 50s when Francesco, the father of Bruno Rocca, with his wife Maria Adelaide, moved from the center of Barbaresco to the Rabaj area, where he bought part of the vineyard. Thus began the growth of the company and the abandonment of sharecropping. Bruno, not yet of age, learned to recognize in grapes the true expression of the land and, after the first few decades when the product of the vineyard was sold almost entirely to the producers of Barbaresco, and vinified only in small part, from 1978 decided to make a change in his company. The enthusiasm of the wine market in full development saw as protagonist also the Rabaj Company by Bruno Rocca that, with the sale of wine in bottles, developed its name and image in the Italian and international scene. The philosophy of wine as a natural expression of the territory of Barbaresco was appreciated and the gradual growth led to the purchase of new plots and to the expansion of the winery, to the present day.
