Alberto Serenelli is the continuer of a family tradition started in 1920 by grandfather Alberto, who started making wine from the Montepulciano grapes produced on the hill of Varano, which in 1967 was recognized as an area in the center of the DOC area of the Rosso Cònero wine. Alberto, in the 50s, was replaced by his son Cesare, who created the current winery in 1957, the year in which Alberto jr was born. From the vintage 1978, the first Rosso Cònero labeled "Serenelli" comes.
The 2000 harvest marked the start of the creation of new vineyards on the Boranico estate in Varano. Experience, passion, enthusiasm animate the will of Alberto in producing wines of character and personality, which result enjoyable and capable of arousing emotions. To celebrate the DOCG Cònero, established with the 2004 vintage, Alberto dedicated to father Cesare and to himself, the "Cesare Alberto" wine label. More character and structure of a selection of Montepulciano grapes in single variety, for a unique pleasure.
