Blinkup was born from a team with 30 years of multimedia, web and software experience in the fields of fashion, furniture, mechanics, construction, lighting, plumbing, insurance, banks and services. STYLE makes the DIFFERENCE The «STYLE» of a PRODUCT, SERVICE, COMPANY, BRAND ... is not a LUXURY in terms of Marketing, but a NECESSITY Creating a recognizable STYLE to your commercial offer means adding VALUE to the BRAND and COMPETITIVE ADVANTAGE In a strategic key, the "VALUE" of the brand, and therefore the company's assets, is less and less tied to "tangible" connotations of the product and increasingly to "service" elements, as a side dish, to "non-tangible" characteristics that are symbols, attributed meanings, perceived differences and therefore, in a nutshell, to the «STYLE of the HOUSE» that the company has managed to create and communicate ... The world of WINE, the food and wine reception, agricultural production and transformation, has it has undergone radical transformations in recent years to "anticipate" demand and create DIFFERENTIATION SPACES - RECOGNIZABILITY. It is important to know how to read TRENDS, to understand one's POSITION in terms of product and market and to be able to adapt one's OFFER in order not to suffer the future. The proposed intervention aims to sensitize the small business owner to the new languages required and support him in defining of implementation actions in the direction sought: building and communicating your STYLE To achieve, through the themes proposed in the DIGITAL Marketing area, the skills necessary to start, optimize or maximize sales. TOOLS, LANGUAGES and CHANNELS of the DIGITAL REVOLUTION of the MKTG The proposed themes are aimed at giving a complete vision about the skills needed to start, optimize or maximize the online sale of physical or virtual products (e.g. services) through training that can be adapted to different recipients : from the basic level up to "advanced" user contexts. The application of the modular training model allows you to create ad-hoc courses based on specific needs, duration, type of content, which will be composed from time to time for the definition of training days. The macro areas of reference contain specific thematic verticalizations which can be treated jointly or separately. Knowledge of the digital ecosystem, reference numbers, booking processes with funnel analysis, booking engine and digital touchpoints. The levers for acquiring web traffic as the basis for "own media". Structuring strategic planning of the main web sites to attract targeted targets. Conversion optimization, web statistics analysis, KPI definition for individual marketing activities with distinction between qualitative and quantitative. Can't find what you need? Contact us and we will create a tailor-made route for you! A CHAIN IS STRONG AS ITS WEAKEN RING Meraki Formazione is particularly suitable for the business world, as both employees and employers can be recipients of it. Specifically, it may be particularly suitable for Marketing roles and Commercial business units that are in close contact with the end customer and finally the world of Digital PR (social media managers, communication managers, etc.). By allowing members of a team to achieve a safer body and more effective communication, concentration, synergy and performance increase proportionately. If the employer deems it appropriate, within all modules it is possible to request in advance the addition of exercises aimed at team building. This request adds some exercises and changes the way of execution of others (from single to couple / group), without detracting from the single module. It is not necessary to deal with all modules or courses, which can also be offered in any order you prefer. Technological innovation to support wineries and farms Patents and projects to work better in agriculture.