A new way to discover the contemporary face of Tuscany with "New Art & Wine in Tuscany", routes in wine and great architecture.
"New Art & Wine in Tuscany" is a circuit of 25 author wineries signed by superstars of architecture of the twentieth century with a particular cultural spirit that animates them. Ci.Vin – Cities of Wine Service Company National Association – selected 25 wineries for a project with the Tuscany Region that develops and finances it largely. Finally, the Federation of the Routes of Wine, Oil and Flavors of Tuscany makes it concrete.
Tuscany, since the 90s, has been heavily involved in the creation of wineries designed by great Italian and foreign architects (Renzo Piano, Tobia Scarpa, Mario Botta, Casamonti...): they are all buildings of the highest architectural quality, with innovative technologies of construction and production. These wineries have a renewed aesthetic relationship between production space and processed product. Moreover, there are wineries that host art installations creating a cultural productive system that is vital and innovative.
The wineries of "New Art & Wine in Tuscany", create a route of author and contemporary design that is unique in Italy. To make this, as a whole, unique, is also the fact that
"Our project – the president of the Cities of Wine Association Pietro Iadanza says – wants to appeal to a combination of tourist attraction, unique in its kind, New Art & Wine precisely, and at the same time to enhance in a new and modern way a product of great evocative power in Tuscany, which is wine, thanks to which the areas involved in the project are considered among the most interesting in the international wine scene. For us it is a great satisfaction to be able to imagine and draft the first project in Italy that brings together wineries that represent the contemporary world of wine, therefore private companies with the public, with the aim of the creation of a brand focusing on the international level".
As a first step of the project, all 25 wineries have opened their doors for tours and tastings, waiting for the coming months, when a number of tourist routes of wine culture with related packages will be defined in detail. To increase the offer there will also be the link with the chain of restaurants and shops of typical products of the "Vetrina Toscana" network, which has worked for years on local marketing landscape, combining culture, food and wine. The names of the restaurants and shops of Vetrina Toscana will be included as part of the editorial product and the online space dedicated to the project, and the author wineries project will interact with the on–line communication of Vetrina Toscana. In addition, there will be the participation of restaurateurs of the network in the Benchmarking seminar as recipients of the training. A coordination of resources which will also serve to promote tour packages.
Here are the 25 wineries of "New Art & Wine in Tuscany"
in the province of Florence: La Massa of Panzano, Antinori of San Casciano Val di Pesa;
in the province of Grosseto: Rocca di Frassinello in Gavorrano, Le Mortelle in Castiglione della Pescaia, Colle Massari in Cinigiano, Pieve Vecchia in Campagnatico, Tenuta dell?Ammiraglia in Magliano;
in the province of Siena: Fonterutoli in Castellina in Chianti, Montalcino e Castel Giocondo in Montalcino, Tenuta di Coltibuono in Gaiole in Chianti, Salcheto, Icario, Triacca e Dei in Montepulciano;
in the province of Livorno: Rubbia al Colle and Petra di Suvereto, Guado al Melo, Argentiera and Donna Olimpia in Castagneto Carducci; Fattoria delle Ripalte in Capolivieri;
in the province of Arezzo: Pomaio in Pomaio, Il Borro in Loro Ciufenna;
in the province of Pisa: Caiarossa in Riparbella and Tenuta Podernovo in Terricciola.
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24/07/2014