This and how important it is to create inter-departmental synergies to enhance the territory was discussed in particular yesterday afternoon with the talk show "At Enzo Ferrari's house, between bolts and tortellini", organized by Piacere Modena as part of the Motor program Valley Fest, taking place these days in the city of Ghirlandina.
"We are proud to confirm our support for the Motor Valley Fest - commented the President of the Modena Chamber of Commerce, Giuseppe Molinari - a significant event for our province and for the entire Emilian motor valley, capable of attracting every year tourists at a local and international level. We celebrate the stories of businesses that embody the excellence of our territory, fusing engines and flavors in a unique combination. The commitment of the Modena Chamber of Commerce remains firm in promoting this festival, which contributes to growth economic and cultural of the areas concerned but not only".
The talk show proved to be a captivating focus which, through the story of three characters - Renata Nosetto, writer of the books on Enzo Ferrari and the drivers of his car company, Monica Zanetti, nicknamed Lady F40, the first female mechanic at Ferrari and Luciano Guerri , a technician who worked closely with Enzo Ferrari as well as in Lamborghini, De Tomaso and Moto Benelli - brought to the fore unpublished stories of food and engines in Enzo Ferrari's home and in the places dearest to him but also highlighted the role anything but marginal of women in a predominantly male world and in which the discriminating factor for success is not represented by gender but by ability.
Hosted by the journalist and writer Leo Turrini, a profound expert on Enzo Ferrari, the meeting opened with greetings from the institutions, from the Mayor of Modena Gian Carlo Muzzarelli to the President of the Modena Chamber of Commerce Giuseppe Molinari, up to the Councilor for Agriculture of the Emilia Romagna Region Alessio Mammi and the "landlord" President of Piacere Modena Enrico Corsini, who underlined how " the theme chosen for this meeting is the union of the two driving drivers of the territory, which in addition to creating an economy lively and well-being that fuels a cohesive social system carries the name of Modena and Emilia Romagna high throughout the world, producing interesting volumes of tourism which in turn also have a positive impact on citizens who will be able to enjoy the benefits brought by induced ”.
“Food is of high cultural value and knowledge – added the regional councilor for agriculture and agri-food Alessio Mammi -. Emilia-Romagna is the Food Valley of Italy with its 44 DOP and IGP productions, which are worth 3.6 billion euros in production out of 8.5 billion at a national level. The agri-food sector of our region is worth 34 billion euros overall, of which almost 10 billion are exported, and is the second largest export item after mechanics. Food and Motors are a distinctive combination of our territory, a peculiarity of Emilia-Romagna that outlines our identity and guarantees employment, business competitiveness and social well-being. An extraordinary business card that recognizes us all over the world."
How attractive Modena has become on a tourist level is also demonstrated by the data expressed in the report of the Municipality of Modena, which for 2023 counted around 65 thousand visitors, also exceeding the record of arrivals and presences of 2019, therefore compared to the pre-Covid period . The lion's share is made up of foreign visitors, in particular from European countries, the United Kingdom and the United States. Tourism in Modena is sustainable, in balance with the socioeconomic fabric of the city and the result of a hospitality policy with quality proposals that allow the tourist to fully integrate with the city itself. Mayor Gian Carlo Muzzarelli is also convinced of this, stating: " Together with the engines, the heart of the Motor Valley Fest, and the historical and artistic heritage of the city, our excellent tastes are known throughout the world for their quality. first and then for another fundamental characteristic: transversality. From children to adults, the typical Modena products are loved by everyone, without borders or barriers. There is a single thread that connects starred chefs such as Massimo Bottura and Luca Marchini, the many restaurateurs of our city and province, the "rézdore" and "i rézdori" who prepare good dishes at home, and it is that of a passion for cuisine that needs the best foods of traditional cuisine to remain alive. Promoting and protecting our PDO and PGI therefore has an essential value for Modena ".
The territorial marketing and tourism promotion campaigns that the Municipality of Modena has implemented starting from 2021 have therefore proven to be incisive, with the aim of enhancing the territory's tourist assets with new languages, going beyond the concept of tourist information and transforming it into something innovative capable of enhancing experiences and making booking on the site easier: www.visitmodena.it but not only. The new Modena Unesco brand identity was also born in 2024, a digital communication campaign focused on the art and culture segment and in particular on the elements of tourist attractiveness linked to the UNESCO recognitions of Modena as a World Heritage Site and Creative City of Media Arts.
Another of the aspects that makes Modena attractive from a tourist point of view is in fact its cultural offer. Which as a direct consequence of the Covid emergency has strengthened the digital channel in recent years, with online programs and platforms that have allowed it to be used even remotely. A close interconnection therefore with the concept of innovation which led to the creation and promotion of a unitary image of the Modena brand as well as - in line with market demands - the development of products and services linked to the theme of outdoor and holidays active with walks, trekking routes or bike tours.
