How are Wine and Food the tourists? Which cities are preferred for wine tourism? XI Observatory Report on wine tourism: more green and 2.0 but improve coordination at the national level
Wine and Food Tourism in web and coordination
For trip planning (89.2%), the first channel used by tourists to reach the goal ... we are talking about the web, the most used tool to promote the area municipalities with more and more online (88.3%), with some mayors, 85% and 61% of operators who believe that we can improve the supply with new destinations.
The wine and food tourism is still a fashion product for 70.8% of directors and 80% of the operators. These are the first identity of the wine tourism in Italy, emerging from the Annual Report no. 11 "Observatory on the Wine Tourism in Italy", sponsored by the City of Wine and carried out by Censis Services.
For local administrators the recipes you can adapt to the big changes (57.2%). Less convinced operators, 56.9% of which wine tourism was affected by major changes:
"For this - the President of the City of Wine, Peter Iadanza - despite the positive performance of the sector with the crisis we can not lower our guard, and we must make sure for how long, no shared national strategy, despite what has been done over the years by City of Wine and Wine Roads and flavors as "networks" for the enhancement of food and wine tourism in Italy, the sector can continue to go against the current and still be trendy products. A subject on which, in view of the upcoming elections, we hope the new government puts the necessary attention. "
Destionazioni more food and wine?
Wedge to the top wine producers and restaurants are a gastronomic destination with the highest vocation of Italy.
Second and third are Verona and Siena.
Tursimo food and wine more and more foreign
Much of the fashion food and wine tourism, more and more on the Internet and in health, but to improve: among his "fans" are not the Italians, foreigners increased, this in line with the general trend of tourism in the beautiful country: think that the overnight stays of foreign tourists in Italy grew by 3.4% in 2012 from January to October (Bank of Italy).
Why do we make the journey?
The main reasons to travel are: environment (23%), arts and culture (19%), festivals and events (19%), and finally the wine and food (17%), wine (13%), and Other (9%).
Which is used to should achieve the goal?
To get more and more tourists to wine and food should strengthen the presence on the Internet: the first channel used by tourists to reach the goal (89.2%)
Source:
Wine Cities / Censis Services
