Let's see in detail which are the most popular Italian agri-food products in the world.
1. Coffee and Chocolate
In first place in the ranking we find coffee, tea and spices, which, together with chocolate and ready meals, conquer tables all over the world with a turnover of 6.6 billion euros. Italian coffee, in particular, is known for its quality and unmistakable aroma, becoming a must-have for many enthusiasts of this drink.
2. Pasta and Bread
Symbol par excellence of our country, pasta, together with bread and pastries, is one of the best-selling Made in Italy agri-food products in the world. The growth in sales generated foreign turnover of 3.7 billion euros in the last year. Among the most appreciated pasta producers at an international level we find Campania at the forefront, followed by Veneto and Emilia Romagna.
3. Wine
No less appreciated are Italian wines, especially sparkling ones such as sparkling wine and prosecco. Data for the first seven months of 2021 show robust growth in Italian wine exports (14.5%) compared to the same period last year, increasing their value to 4 billion euros. The United States is confirmed as the first destination market.
4. Fruits and Vegetables
Italian fruit, vegetables and greens, sold both natural and in the form of preserves, are among the most appreciated and sold products in the world. The famous Italian peeled tomatoes, for example, are in great demand for their quality and authentic flavour.
5. Meat
Another agri-food specialty sold in international markets is meat, both fresh and processed. Italian meat is appreciated above all for its accurate production controls and high quality, which guarantee safe and tasty products.
6. Cheeses and cured meats
Among the most requested Italian foods abroad are our cheeses and cured meats. Gorgonzola, Parmigiano Reggiano, Mozzarella Dop and Parma Ham are all the rage on tables all over the world, recording a real surge in sales in recent years.
7. Extra virgin olive oil
Italian extra virgin olive oil is appreciated for its unmistakable taste and is one of the best-selling excellences of Mediterranean cuisine abroad. This product fully ranks among the most exported abroad.
Preparing for the Global Market
To successfully enter a global market you need to understand your target market. The internationalization of companies represents a solution to the problems of the internal economy of many companies, but before dealing with competitors from all over the world it is necessary to be ready to face exports.
Export support
Our Temporary Export Specialists help you calculate your company's exportability index on a statistical basis and define a well-structured and tailor-made plan for your business to sell your products successfully abroad. Contact us to find out how to support the growth of your company and boost sales on international markets.
Italian excellence continues to conquer the world, demonstrating that quality, tradition and innovation can make the difference in the global market.
