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Modena, 21 February 2023 - Acetaia Giusti , the oldest vinegar factory in the world, founded in Modena in 1605, presents the results of the year that has just ended: the company continues to grow and in 2022 records a turnover of 13.6 million , with an increase of 25% compared to 2021 .
Acetaia Giusti, a historic Modena company now in its 17th generation, continues the growth trend already seen in the previous year. Claudio Stefani Giusti, CEO of Acetaia Giusti , declares " We are really satisfied with the results obtained in 2022. The general balance sheet highlights not only a significant increase in turnover but also the expansion into foreign markets with important increases in strategic countries " . Acetaia Giusti, in fact, during 2022 reached 70 countries , which overall account for 60% of the total turnover. Among the main foreign markets are Germany , in line with the volumes of the previous year, the United States , which recorded a growth of over 40%, and South Korea , with an increase of 20%.
At the basis of the company's success and internationalization there is a careful differentiated strategy in each area in which the company is present and physical presence in the most significant markets. In fact, over the years the company has opened new branches abroad and three flagship stores in Italy, in parallel with an increase in sales personnel , capable of spreading not only the product, but a real culture of vinegar. Balsamic of Modena .
The last inauguration of Acetaia Giusti took place in April, with the opening of the third Giusti Boutique in Italy, in the historic center of Bologna , in via degli Orefici. The chosen format is that of an 'experiential gallery' in which to discover the history and tradition of the oldest Balsamic Vinegar of Modena, as in the pre-existing boutiques in Milan and Modena.
Another strategic place for the dissemination of the culture of Balsamic Vinegar of Modena is the Giusti Museum which, opened in 2018, welcomed over 20,000 visitors in 2022 . Of these, 35% were Italian and 65% came from foreign countries. Boutique Giusti and Museo Giusti play a fundamental role in terms of enhancing the brand and disseminating the company's history, also contributing significantly to the overall turnover.
Acetaia Giusti's gaze is now aimed at the current year and there is certainly no lack of new horizons in the company's panorama. Among the main objectives, in addition to the continuous commercial development, there is the consolidation of the organizational structure and the completion of the expansion works of the production plant with approximately 3,000 square meters used for warehouse and production and a total investment of 10 million euros . The restructuring of the offices is also planned by the end of the year with the aim of increasing the well-being of employees thanks to more welcoming and comfortable spaces and the inclusion of green areas and recreational areas.
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