<b> In the search "Italian cinema tells the wine. Vineyards and tables, manufacturing and consumer awareness" (published by the Enoteca Italian in Siena), the author Massimiliano Coviello, University of Siena, it looks like the wine is from time to time interpreter of the fundamental values ??of our society: pleasure, deviance, excess, passion and joy of loving moments. </ b>

The 'University of Siena, Department of Communication Sciences, has developed a research on the wine as "actor" in a narrative which is that particular film and interpreter inside of values ??important to our society. In the last sixty years of history of Italian cinema, the wine was actor cone taverns and neorealist Italian comedy in the big binge of the works of Fellini (Casanova) or a beautiful Mid-August Lunch.
As the introduction states, "Rather than the ages, styles and genres of cinema, the work that is presented here identifies some moments of the film narrative (such as toast, food, harvest, holidays) providing interpretations for understanding the cultural and social functions of the wine. In other words, the wine can take on different meaning when it becomes "actor" in a narrative which is precisely a movie. " Continuing reading "identifies a genealogy and define the characteristics of the" documentary gourmet ", in which the link with the traditions and respect for the land is told by social actors, from Sicily up to the Valtellina, working in the field of viticulture . Finally, "described and analyzed the first experiments that some institutions related to the protection and promotion of wine being made in the world of the moving image."

<b> "Wine and Youth": The film tells Italian wine to young </ b>
"The leaves of Bacchus" is the series that hosts the publication "The film tells the Italian wine", is part of the "Wine and Young." the latter is a project of great
culture and education, which aims to develop a healthy and balanced behavior, as part of healthy living, commissioned by the Ministry of Agriculture, Food and Forestry and realized Enoteca Italian is rich and very articulate and aims to educate young people with an integrated communication food and culture of the historical traditions.
Means precisely "Bringing the cultural, economic, historical and identity that wine represents. A unique product of our agriculture, one of the most advanced in the world of Made in Italy" from the presentation.
In addition, the project also fits in the European campaign "Wine in Moderation. Art de vivre ".

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21/02/2013
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