Tell me about your Abruzzo Valle Martello Farm

Maintaining a bond with your customers that goes beyond the simple commercial transaction is fundamental. It is necessary to establish an empathic bond with restaurateurs, wine shop owners and private customers, to support them psychologically in such a difficult moment. The world of wine is inextricably linked to that of hospitality and without a real revival of tourism the whole food and wine chain will have difficulty recovering. The role of a winery like ours is also to promote local tourism, to be ambassadors of the territory, to make Abruzzo known. And so the idea of "Tell me about your Abruzzo" was born.

LITERARY COMPETITION - TELL ME YOUR ABRUZZO

"Tell me about your Abruzzo" is an initiative born from memory and aspires to sharing the experience of a trip to the land of Abruzzo through a story.

What is missing most right now is the ability to travel. Access to mobility that has been the real revolution of recent years has suddenly disappeared and for wineries it is an important limitation, which will not be resolved in the short term. So we asked ourselves how we could reach our customers, the final consumers of wine.

We of the Valle Martello farm have thought of doing it by involving them in the communication of the territory, through the words of those who at least once visited Abruzzo, or those who live there.

"Tell me about your Abruzzo" wants to be a means of getting to know our region through intimate and personal experiences. He wants to describe through his eyes, to show others what he saw himself with the evocative power of words.

The goal of this initiative is to share a personal experience, but also to lead to the discovery of unconventional and lesser known places. It aims to promote proximity tourism, to encourage it in the next season when travel will necessarily be more limited.

How to participate:

• Send the story exclusively by email to: info@vallemartello.it
• Write a story that celebrates a place in Abruzzo. It can be autobiographical or not, the important thing is that it is set in a place that the author knows well. The setting could be a city or town, a historical monument, a seaside or mountain resort, a river, a lake, a castle. A place that still exists and can be visited
• It could be the memory of a holiday in Abruzzo, the memory of a gastronomic experience, a story of friendship, of love, a family story, a folkloric event
• There are no time, space, narrative or length limits. The story may be intimate and personal, but also written in the third person. The important thing is that a portrait of the place comes out that can intrigue and push other people to visit it.
• The competition is also open to foreigners. The story can be sent in English.
• The deadline for sending the stories is May 15, 2020. The Valle Martello company will make a first selection of the stories that will subsequently be published on the company page @vallemartello
• In the final stage, a jury composed of the writers Alessio Romano and Francesca Bertuzzi, with unquestionable judgment, will decide the victory of the most beautiful story.

For info and regulations: facebook page of the Valle Martello farm