Increase in bulk wine exports
2024 shows positive signs for bulk wine exports, with growth in white wines and an increase in purchases from the USA. The World Bulk Wine Exhibition in Amsterdam highlights how 2023 was a difficult year, but 2024 could represent a year of redemption for the sector, with an encouraging turnaround.
Prosecco in constant growth
Prosecco continues to drive the Italian wine sector. In 2023, exports reached 1.6 billion euros, with a further increase of 7.7% in the first quarter of 2024. Incessant promotions, especially in the USA and Asia, play a crucial role in the success of Prosecco.
Challenges and Strategies for Red Wine
Molise red wine is at the center of new strategies to face future challenges. Events and round tables highlight the importance of cooperatives and private wineries in managing the crisis and planning recovery strategies.
Italian Food and Wine Market
The Italian food sector has seen significant growth over the last ten years, with an increase in value from 53 to 90 billion euros and an increase in exports. Companies in the sector have performed better than medium-sized Italian companies in terms of profitability and productivity of investments.
Italian wine: Export and Competitiveness
Italian wine has seen an 188% increase in exports over the last 20 years. The Italian wine sector is increasingly oriented towards the premium market, maintaining a leadership position in terms of quality and innovation. Despite the difficulties of 2023, 2024 promises to be better, with an increase in exports and a stability of the domestic market.
Young Consumers and Quality
The relationship between young Italians and wine is based on quality rather than quantity. The majority of young people consume wine responsibly, choosing quality products and valuing Italianness as a criterion of choice.
Conclusions
The wine sector in Italy is facing a transformation phase, with challenges linked to competition from other drinks and changes in consumption. However, the positive signs for 2024, the increase in exports and the growth of the premium market, indicate that the sector is ready to seize new opportunities and consolidate its position as a world leader.
