The Consorzio of Prosecco Doc is dealing with Starbucks, the American multinational, a trade agreement that could be a driving force for quality Italian wine.
The multi-national distribution of coffee is going to full sail in 2011 closed with a net profit increase of 31.7 percentage points well and his intention is to expand the range of products in its innumerable "hangouts". The Starbucks stores are not common, or dining venues: the environment and experience that gives people want to go much further, offrie lifestyle.
And this is the innovative side of this colossus.
If the agreement goes into the sparkling harbor should begin to colonize the lifestyles of Americans that are exported worldwide. It would start and then spread from California to Chicago and Atlanta.
An important experiment to open new innovative markets .
The timing of the agreement might be short: the official announcement could come the next Vinitaly.
The Prosecco Consorzio is truly growing in America thancks to Wine Enthusiast the awads, the legal agreement that grant it the possibity to use the brand "Prosecco".
