Prosecco Privée had great success at the Pitti Immagine Uomo event in Florence: the wines from the territory of Conegliano and Valdobbiadene modeled along with typical products for a as many as 5 thousand people.
A thousand bottles of Conegliano Valdobbiadene DOCG were uncorked by Prosecco Privée at Pitti Immagine Uomo 2014 to welcome visitors to one of the most prestigious events in the world of clothing.
Pitti Uomo 2014 fashion show: a success
Pitti Immagine Uomo n 85 (Florence, 7 to 10 January 2014) took place in an atmosphere full of energy. The more than one thousand one hundred brands that have exhibited their Autumn–Winter 2014/15 collections at the Fortezza da Basso confirmed a great attitude to research and product innovation.
«Among the exhibitors of the show and the protagonists of the special events – Napoleone continued – we have observed the desire to grow, consolidate existing markets and capture new and emerging ones, that are present here with so many quality buyers. We have also noticed a team effort among companies and the most advanced distribution to meet consumers, their needs and desires – many and different, as different is our more and more extensive world – but also their difficulties».
The stylistic and manufacturing quality of the best Italian and foreign brands met a varied and contemporary fashion proposal by new brands and young designers selected through careful scouting activities.
Prosecco Privée at Pitti Uomo 2014
A special challenge for young entrepreneurs Prosecco Privée and a space dedicated to the excellences in the Conegliano Valdobbiadene Denomination in the most prestigious fashion trade fair in Italy.
The interesting formula of Prosecco Privée has been offering fantastic glasses of sparkling wine matched to the tastes of the Treviso area (pasta and beans, cicchetti of salami and cheese). To entertain the visitors of the stand, sax music.
An experience faced with the simple genuineness of the typical flavors of the territory, in which the glasses of sparkling wine were flanked by portions of pasta and beans, as well as cicchetti of cheese and salami by Luca Signorini and the well–famous DJ Tommy De Sica.
Pitti Immagine offered an international showcase where Prosecco Privée has delighted visitors from all over the world: Japan, the United States, Africa and Europe.
«There is still a lot of confusion – Sandro Adorni, one of the entrepreneurs of Prosecco Privée, says – in the perception of our products. The added value of the Denomination should be reported and we decided to do it at the Pitti Immagine Uomo event by putting them in contact with a wider audience, a springboard for an international visibility and for exporting the initiative abroad».
An awareness operation in cooperation with the wineries of Valdobbiadene DOCG joining the Prosecco Privée project: Nani Rizzi, Canevel, Adami, Da Ponte, Le Colture, Marchiori, Le Bertole, Col Vetoraz, Vigna di Sarah, Bortolomiol, Colesel, Vigne Matte, Bisol, Collalto, Giavi, Angelo Bortolin, Masottina, Borgoluce, Spagnol, Lucchetta, Ruggeri, Bepin de Eto, Drusian and the brewery Via dei Birrai 32.
Prosecco Privée
Via Mare, 87 – 31020 San Vendemiano (TV)
Tel 342 9876772
info@proseccoprivee.it
www.proseccoprivee.it
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22/01/2013
