The current dispute is mainly about the "correct naming" of Prosecco, with the various parties involved unable to reach an agreement. Research into "naming," commissioned by Ipsos, has become a crucial point of discussion, with the Consortia's advisers saying they were not informed and that the Consortium will now face an unauthorized expense of around €30,000. This research on "naming" is of vital importance, since the war between Prosecco producers has exploded over the question of the correct denomination to use.
On top of that, there is controversy surrounding the "Prosecco Marathon," which does not include the Conegliano-Valdobbiadene appellation, promoting a confusing message to the consumer. Furthermore, the accusation is raised that the president Elvira Bortolomiol has not yet taken concrete actions to change the name of the UNESCO path among the hills, which, according to the rebels, should be identified with the insertion of the geographical reference Conegliano-Valdobbiadene, requesting a complete change to the signage.
Another notable development is the controversy involving influencer "Canal," known for his annual promotional video about the Prosecco harvest. This year, Canal used the expression "fresh prosecco," sparking the wrath of producers, who banned him from using the consortium's logo and denied any form of financial contribution. The influencer defended his video, underlining that it contained clear references to the Conegliano-Valdobbiadene Docg denomination. However, the Consortium has not changed its position.
In this context, the question arises whether the time has come to completely eliminate the word "prosecco" from the denomination, opting for "Conegliano Valdobbiadene Docg." This could be a solution to end naming disputes and promote a consistent and clear message to consumers.
Ultimately, collaboration between the three Prosecco Consortia is crucial to resolving this name war and putting an end to the controversies that are damaging the industry. It's time to put aside the diatribes and work together to ensure the success and clarity of the Prosecco denomination.
