Ecofondaco along the road of Prosecco to enhance the landscape

The review of PaesAgire since 2008 has been dealing with issues related to the conservation and transformation of the landscape. Recently it has dedicated a conference concerning the production area of ​​Prosecco Superiore titled "Architectural sign in the hilly landscape/The Fondaco (Warehouse) of wine". The review sought to investigate the potential and architectural–landscape needs of the whole territory of Prosecco di Conegliano – Valdobbiadene. The ultimate goal was to create an Ecofondaco (Eco–Warehouse) of Prosecco and of the products related to it. The project was implemented in collaboration with the municipality of Pieve di Soligo, the Observatory for the landscape of the High Hills of the Treviso Area and the IUAV University of Architecture of Venice.


What is Ecofondaco?

Fondaco is a word that derives from the Arab funduq and originally meant home–warehouse, a medieval building (or set of buildings) typical of market towns such as Venice, Genoa, Naples. The function of the warehouse was to provide a place of exchanging goods and housing for the merchants. A warehouse could take the size of a quarter and was ruled by a judge called bailiff that provided to resolve any dispute.

Today, the concept applied to the area of Prosecco, translates into a platform for dialogue among new technologies, landscape and sustainable tourism.

Ecofondaco is a fluid space of renewal of local productive realities. This area can become a place of commerce but also a welcoming, multicultural and of knowledge place.


What are the objectives of Ecofondaco of Prosecco?

Ecofondaco of Prosecco aims to the exploration and enhancement of the landscape

– A community good full of values and resources

– A cultural good repository of an identity language

– A social good of dynamic protection because it is related to the action and the human perception



The project aims to recover an entire landscape system, according to a holistic organization of the territory that would lead to the spread of a responsible tourism.

The Prosecco road that joins Conegliano to Valdobbiadene is the backbone of an organization made ​​up of places of production, such as wineries, which would be enhanced through:

Promotion and tasting of wine;

Promotion and tasting of typical food products;

Itineraries to the discover of the history and the culture of the place;

Bikesharing;

Infopoints.



Photo by: Vigna SanCol Company