Chianti Gallo Nero will be the sponsor of the important sporting event of Cycling followed in 180 countries all over the World.
Chianti Classico Gallo Nero is the official (and exclusive) wine of the World Championships of Cyclism that begin on 22nd September.
Passion and spirit of sacrifice can give value to a cycling race as well as to a great wine... Chianti Classico!
"Gallo Nero is one of the most representative and esteemed symbols of Tuscany in the World. It could be only Chianti Classico to adopt under the oenolgical profile this crucial international event" Sergio Zingarelli states, President of the Consortium Chianti Classico Wine. "We producers know very well that when we export on international markets our bottles, we do not only sell a product, but also and especially we sell the context in which this arises, a territory that every year appeals thousands of cyclo-tourists with which we share the passion for the nature and for the pace that this gives to our lifestyle. We say, then, welcome to the professionals, to the operators, to the audience that will be present and to the one that will follow the event from home, that will toast - maybe with a bottle of Chianti Classico - to the victory of their champion".
The brand Chianti Classico Gallo Nero will be at the side of the great world wide event
The Consortium Chianti Classico Wine and the Organizational Committee of the Cycling World Championships Toscana 2013 signed a contract that provides for:
-Visibility of the Gallo Nero brand in all the communication and in the arrangements of the path,
-The bottles of Gallo Nero dedicated to the World Championships will present themselves with the company's label completed with a special message dedicated to the event, an additional label created in limited edition and placed directly on the bottle.
The Consortium will also provide a collection of labels of associated companies (the associated companies are over 40, they can reach the number of 60 and will provide not more than 300 bottles each) and that will be for tasting in the occasion of the appointments dedicated to vip and the press. The side of each bottle will have a label designed properly for the event.
The numbers of the World Championships
The World Championships with more than a billion of global contacts (according to the numbers of the organisation committee),
1,5 billion visitors on the race paths,
800 present headlines,
250 broadcasting stations,
180 linked countries,
1000 participating athletes.
© RIPRODUZIONE RISERVATA
13/09/2013
