Nabucco, Aida, Tosca, Traviata... the wonderful operas of the Verona Arena are allied to the Amarone wine. The Consortium for the Protection of the Valpolicella Wines and the Arena Foundation toast together to celebrate their partnership already from the Amarone 2011 Preview (Verona, Palazzo della Gran Guardia, January 31st and February 1st, 2015).
Amarone and lyric drama: to travel in the wealth
The two organizations complement the wine tourism offer of the Valpolicella with the opera calendar of the Arena Foundation and with the Museum of the Opera (AMO). This partnership will lead to interesting tourist and educational packages for journalists, bloggers and national and international operators.
The app that tells the Valpolicella territory
To recount the wonders of this land, the Valpolicella Wines mobile application (operating on iOS and Android systems), the app of the Consortium that digitizes the entire land offer: information, news and events, wine tasting tours, points of historical and cultural interest and nature trails.
Amarone and lyric drama to bring added value
According to Olga Bussinello, director of the Consortium for the Protection of the Valpolicella Wines: «Valpolicella is still suffering a gap in terms of tourism, although it has nothing to envy to the best wine travel destination reviewed internationally. In this context, Amarone can and has to become an integrated and in support of the entire system incentive, in synergy with the other actors of connected chains. The agreement with the Arena Foundation shows that it is possible to work together to bring added value to the entire territory».
Wine and lyric drama in partnership at the opera
The collaboration between the Consortium for the Protection of the Valpolicella Wines and the Arena Foundation is not accidental. The wine in many lyric poems is an accomplice of love, victories, battles, betrayals
Here are some verses
In Macbeth: «Si colmi il calice del vino eletto; nasca il diletto, muoia il dolor», to which all the guests respond «cacciam le torbide cure dal petto, nasca il diletto, muoia il dolor».
A completely different setting for &lauqo;Libiamo, libiamo ne’ lieti calici» in La Traviata by Verdi, and to wine Verdi has dedicated alsso a song: "Brindisi", which shows how wine is able to make everything more beautiful and serene: «Mescetemi il vino! Tu solo bicchiere/ tra grandi terreni non sei menzognero/ tu vita dei sensi, letizia del cor».
Source: Press Office of the Valpolicella Consortium
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16/01/2015
