From this aim was born the initiative of Cantina Pizzolato di Villorba , a Treviso wine company known in Italy and worldwide for its great attention to organic products . Since 1985, in fact, for the organic Pizzolato Winery it does not mean only product, but a lifestyle, constant attention to the environment, a choice born from a personal journey in which respect is the foundation of society. Consistent with this mission and driven by the desire to pay homage to all those who are fighting the battle against the epidemic today, Cantina Pizzolato presented the project of its "solidarity bottle", the proceeds of which will be donated to the #beyondthemask project promoted by the Cross Italian redhead engaged in the fight against Covid-19.
"This initiative - says Sabrina Rodelli export manager of the winery - comes from a deep reflection that we felt the need to do during the first weeks of the emergency. This moment of confrontation reminded us of the idea that a few years ago inspired us in the produce our line of H-Heroes wines, born at the time to celebrate ordinary people, committed to juggling the thousand commitments that become the silent everyday heroes. Looking at these labels, it became natural for us to think of dedicating today these wines to all the "heroes with masks" who are fighting daily, with commitment and sacrifice, the fight against the ongoing epidemic: doctors, nurses, health workers but also clerks, traders, law enforcement and all those who they are giving their commitment at the forefront for all of us. Not only our sincere thanks go to them but through this project we want to offer concrete help to actively contribute to this emergency. "
The proceeds from the sales of the Heroes bottles, which were dressed not only with the well-known label dedicated to superheroes but also with a stamp in which the symbol of this battle is represented, the mask, will be donated to the Italian Red Cross involved in the #beyondthemask project aimed at giving concrete help to the most needy families thanks to the distribution of meal vouchers . A 100% solidarity project carried out by La Cantina Pizzolato, as all those involved in this initiative committed themselves voluntarily and free of charge to its realization. In line with the great attention that the Treviso winery has always paid to organic issues, the bottles will be distributed in the Naturasì stores.
