On Monday, September 23 , in this 19th-century setting immersed in the greenery of the gardens on Colle Oppio, over 200 labels were put up for tasting , allowing participants to discover wines from the most renowned Italian and European wine regions. The large turnout highlighted the strong interest in the new products and collaborations presented by the group.
" The wine sector is going through a difficult period, influenced not only by the difficult global economic situation, but also by significant changes in consumer habits. For the first time, a traditional sector like ours is having to deal with new trends, " said Massimo Ferrari, sole director of AGB Selezione . " The market is proving to be increasingly demanding and competitive, favoring fresh, dynamic wines with reasonable alcohol content. Despite this, I remain confident that high-quality wines, capable of telling a story, will acquire ever greater appeal. In this transition phase, an ever-increasing level of professionalism is required ," he concluded.
Lovely Wines was much more than a simple exhibition of labels: a real journey to discover the excellence of wine not only from Italy, but also from abroad, with a focus on French, German and Spanish wines, which constitute an important part of the AGB Selezione portfolio . One of the central elements was the introduction of new companies in the catalogue. Among these were Fabio Motta in Bolgheri, of which Agricole Gussalli Beretta recently acquired a majority share, and among the international new entries Domaine Pierre Thibert , a producer from Burgundy, and two renowned Champagne Houses: Villa Bon Accueil and Penet-Chardonnet Grand Cru .
This breadth of offering, which goes beyond national borders, demonstrates AGB's commitment to meeting the needs of an increasingly demanding market that is also interested in internationalization. Lovely Wines represented a unique opportunity for direct comparison between producers and professionals , as well as an ideal moment to consolidate relationships and discuss future trends in the wine market.
During the event, guests also had the opportunity to learn more about the six Italian wineries owned by the group : Lo Sparviere (Franciacorta), Castello di Radda (Chianti Classico), Orlandi Contucci Ponno (Colline Teramane), Fortemasso (Barolo), Steinhaus (Bassa Atesina) and, starting in 2024, Fabio Motta (Bolgheri). AGB Selezione distributes wines produced by 49 companies , for a total of over 300 labels. In addition to those owned, it distributes 18 Italian and 25 foreign ones . This variety allows the group to position itself as a point of reference in the wine scene, representing and promoting not only Italian excellence, but also some of the best European labels.
