Wines and venetian values: new association of consortia

Wines and venetian values ​​is a working group for the Veneto wine. They gathered in the Soave Consortium, an association of Durello, dell'Arcole of Merlara and Gambellara.


The association Wines and ​​Venetians Values's association will promote Veneto wines streassing the values ​​of this land.
The opportunity was given by PSR: Measure 133 The notice shall finance projects of information, promotion of protected products by quality systems to encourage awareness of their quality in Italy and abroad. It was attended by the Consortium of Soave, Durello, dell'Arcole of Merlara and Gambellara.
This initiative is an anwser clear in the debate on fragmentation of production in the wine sector and marks the implementation of major changes already occur between the field operators and direct consumers.
"It 's clear that in recent years the system Veneto wine especially in this area - noted Carlo Bressan, project manager Wines Veneto and values, as well as former president of the Consortium dell'Arcole - has been affected by a profound transformation. Industrialists and traders are faced with continuity in order to optimize resources and incomes and cooperatives share with ever greater detail production goals. Besides these you can breathe a strong activism in terms of clustering even among small businesses. E 'therefore normal that the consortia to seek the new aggregative responses to best analyze a market increasingly sensitive to price. "

Disclose "the knowledge of quality": identity and value
Wines and Values ​​Venetian wants to promote and enhance the consumer the wealth of the Veneto wine with a strong identity and value they have in a region, Veneto leader in the field of fine wines with denomination.
The association will continue on shared strategies with the aim of disseminating "knowledge of quality". To this end, there will be new working groups and discussion to build together and propose new approaches to the territory and its riches.
Wines and Values ​​Veneti is no response from the Consortia System that is now going to share projects, with the support of the wineries themselves that are economically attractive approach. Combinations such as promoting the comparison between companies that produce very complex and the most classical Venetian white wines such as Soave, and other gems such as wine Lessini Durello, the Arcole and Merlara.