EXPORT, QUALITY, SUSTAINABILITY, DIVERSITY AND AGGREGATION: these are the key words of Italian wine at Vinitaly 2013.
The Italian wine sector achieved good results in 2012 and to increase them we have to work more on five key assets, to ensure a bright future of growth and development. Export, quality, sustainability, diversity and aggregation: these are the assets that represent the aims of Vinitaly 2013, the international exhibition of the wine industry, which will take place in Verona from 7th to 10th April (www.vinitaly.com).
Export: Italian wine looks at the world
The data on export offer reassuring confirmations for Italian wines and great expectations for the future. Export seems to be the way to bypass the exhaustion of the internal market and to develop the business. Italian wine is one of the most reliable and glowing with health sectors: the value of exports of national labels reaches 4.7 billion euro, an increase of 7% over 2011 (Istat). The volumes are decreasing a bit of 9% (around 21.4 million hectoliters). The Italy of wine has consolidated and strengthened its presence in international markets.
Italy: the quality of wine in the world
Quality: the undeniable value of the high quality of the Italian wine productions. The world of wine is used to recognize the quality level of the Italian labels. This is the result of a long and difficult journey that has experienced giant steps.
The quality of the Italian bottles is an example for the production all over the world.
Sustainability of the Italian wine industry
A change in the production and cultural standards by consumers and producers has taken place, "a 'wish' of environmental care, of attention in the production processes which are increasingly affecting the wine industry." Another key aspect is the social sustainability regarding work and salaries.
The Wealth of the Italian Diversity
The Italy of wine boasts 330 Doc, 73 Docg and 118 IGT which come from areas of outstanding beauty characterized by a variety unique in the world. Moreover, in Italy there are plenty of traditionally cultivated kinds of grapes that tell a thousands of years story.
This wealth allows to diversify the Italian wine offer. An added value that is increasingly recognized: wines of great originality and still, in part, to discover and develop.
Aggregation: unity is strength
Protection consortia and the same producing companies are joining together to create networks in the market.
First of all, companies join together to look outside the borders, for better logistics and costs, and to spread all over the world the knowledge of the Italian labels' variety.
Last but not least, companies merge to create a bigger critical mass and to consolidate the positions gained abroad.
Source: Cs Vinitaly 2013
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21/03/2013
