VeronaFiere and the Italian Wine Union have signed a strategic three-year agreement (2012-2014) to promote and develop together the Italian wine world.
The aim is to find the optimal solution for Vinitaly World Tour that are aligned with the needs of business and enable the development of relationships and partnerships between the various actors in the market through communication, information and training.
The 'Italian Wine Union is the ideal subject for monitoring (with workshops, exhibitions and publishing) the needs of wineries. Only a careful analysis of the needs you can build new models of successful approach to new markets.
Here is the mission statement of the President of VeronaFiere, Ettore Riello:
"VeronaFiere wants to be a platform made in Italy and abroad, thanks to the initiatives of its manifestations, primarily Vinitaly, the most interesting international markets. (...) We are in the second phase of development that aims to take root in the geo- economic impact of greater China, India, Brazil and the United States. " The agreement with UIV, as said Giovanni Mantovani, CEO of VeronaFiere "is the continuation of a collaboration with UIV that gave positive results in the promotion of Italian wine in the world. E 'also confirms that synergy is the only possible formula on the one hand to give effective answers to the producers and, secondly, a strong signal of cohesion of the Italian wine abroad. "
The Minister Mario Catania expressed his appreciation for the agreement signed by two qualified individuals as Italian Wine Union and VeronaFiere going in the right direction for the wine industry. "
The agreement is open to other soggeti the promotion of Italian wine.
Hopefully this is a basis for the construction of a synergistic axis of development of 'Italian economy of the wine.
