ISTITUTO GRANDI MARCHI: a tour of Italian wine in CANADA

More and more Italian wine in Canada and in these days the Istituto Grandi Marchi takes our wine on tour.


Canada becoming more and more a "wine loving nation"
THE wine is becoming more popular with Canadians: + 19% growth expected by 2014, compared to 3.2% worldwide.
And the Italian wine market continues to grow as much as 15% higher than 2011. Especially for red wines sales go well, according to the Canadian Vintners Association. In detail, about 368 million liters consumed
-The 28% of local production
-15% is imported from Italy
-13% from France,
Especially the province of Quebec stands out as a great consumer of Italian wine in fact there is higher consumption of wine per capita, and absorbs 41% of the wine imported from Italy.
In addition to Ontario, Italy is at the first position amongst wine suppliers- 23% of market share to imports.

Canadian wine market and Istituto Grandi Marchi
This scenario is very favorable from Canadian Institute Grandi Marchi point of view.
Alois Lageder, Argiolas, Biondi Santi Greppo, Cà del Bosco, Michele Chiarlo, Carpenè Malvolti, Donnafugata, Ambrogio e Giovanni Folonari, Gaja, Jermann, Lungarotti, Masi, Marchesi Antinori, Mastroberardino, Pio Cesare, Rivera, Tasca D?Almerita, Tenuta San Guido, Umani Ronchi: these 19 big names of Italian supported by IEM and will be on tour from 4th to 8th March in Toronto and Montreal.
The aim is promoting Italian wine to trade, press, opinion leaders thanks to strong relationships with the top 2 cities of Canada (Ontario LCBO and SAQ for Quebec).
In order to promote Italian wines, the Istituto offers careful professional training to technicians and government officials.

"The market - said Piero Antinori, president of the Grandi Marchi - looks good and still has significant room for development, thanks to quality into red wines increasing consumption- from 50% in 2002 to 63% in 2012 - and a qualitative range. Just look at the first results in exports from January to August 2012 - our country grew as the first provider for quantity (49 million liters, up 15.5% compared to 2011) and second (261 million CAD , +15.7% on 2011) only to France in terms of value. France, however, is gradually losing market share from 35% in 2001 to 23% in 2011. "

Canada is already an important market for the Istituto, as much as 15% of its export share is for this country.
The 'Grandi Marchi Tour Canada 2013' after Toronto to Montreal (from 6th to 8th March) Grandi Marchi will open Festivino by SAQ (7th-16th March), the week of Italian wine in Quebe: an opportunity to buy in the shops and taste in the branches of the Société des Alcools du Québec the wines.