The fair of this year hosted more than twenty events including workshops, seminars and presentations. Ample space has been reserved for training, the trump card to maintain and strengthen the leadership in the Italian tourist sector. For the fifth year in a row the Communication Forum was held with a discussion among experts who have stressed the importance of communicating – giving the customer a unique experience to be shared through a classic but effective word of mouth, generated mainly by social media – to help hotel facilities to increase their business.
Another important meeting was "Rebuilding?! – Hoteliers and architects looking for new ways" oriented to value the old structures while respecting the environment and local traditions.
Winning is also the idea of Fiera Bolzano to include in the event three appointments dedicated to wine. Autochtona, the national forum of local wines (19th to 20th October) has awarded the "Autoctoni che passione!" prize in six categories; Vinea Tirolensis on Wednesday, which proposed for tasting the best wines produced in South Tyrol and Tasting Lagrein on Thursday, a comparative tasting of the red berry South Tyrolean vine.
The next edition of Hotel will take place from 24th to 27th October 2016.
All information on:
www.fierabolzano.it/hotel/
www.facebook.com/hotel.bz
www.twitter.com/HotelFieraBZ
Cover Photo Credit: Fiera Bolzano Spa
