Masi Agricola is the first Italian winery selected to join the U-LABEL project , the new European digital platform for the creation of electronic e-labels, presented today in Brussels by the Comité Européen des Entreprises Vins (CEEV) and SpiritsEUROPE , European associations of producers, respectively of wines and spirits, in collaboration with Federvini .
The project was born in response to the new obligations of labeling in physical and digital form (e-label) for wines and aromatised wine products introduced by the reform of the Common Agricultural Policy (CAP), which will be adopted from autumn 2021 and provides that the The indication of calories must appear directly on the paper labels, while the list of ingredients and the nutritional declaration can be provided electronically via an e-label. Thanks to the use of the platform, producers will be able to create their own digital labels and immediately provide more complete information than those of a traditional label, promoting greater transparency towards the consumer.
Masi, historical associate of Federvini, always devoted to innovation, with the fundamental contribution of its Technical Group, has actively contributed to the development of the platform by participating in the experimentation project on its products, specifically with the red "Fresco di Masi ". of the new line of organic wines. The company has chosen to support this international initiative, in the name of maximum transparency towards the consumer, with one of the most representative products of its vocation for sustainability.
Raffaele Boscaini , Marketing Director and Coordinator of the Masi Technical Group , said: " We are delighted that Masi has been selected to represent Italy in the pilot project that has enabled the creation of an innovative platform to generate digital wine labels. ours, we strongly support this initiative aimed primarily at guaranteeing total transparency towards the consumer. Technology supports us in a decisive way in this operation, allowing us to combine timely and in-depth information with the pleasantness and originality of the packaging of a product of ancient tradition ".
