"City of Prosecco" project

We also consider that the Enological School of Conegliano is the scholastic reality of the sector with the richest history in Italy, with its origins linked to the development of agriculture and viticulture in the Veneto and to the historical-political events since the birth of unified Italy.

For a few decades now, the “GB Cerletti” Higher Institute has been renewing a series of events, conferences and various activities every 5 years to celebrate the anniversary of the foundation of the Conegliano Wine School. However, it does not only live off the glories of the past, but plans, researches and innovates: now in its "Campus" there is space for the Professional Institute for Agriculture, the Agricultural Technical Institute (the current name of the school is "State Institute of GB Cerletti Upper Secondary Education", the ITS (Higher Technical Institute for new technologies for the made in Italy agro-food and wine sector), the University of Padua (for the achievement of the degree in Viticultural and Oenological Sciences and Technologies ), the Regional Center for Viticulture, Oenology and Grappa of Veneto Agricoltura, the DOC Consortia of the Province, the Assoenologi Central-Eastern Veneto to all together promote profitable synergies and collaborations of study, technical-scientific research and marketing of wine and agricultural products.

Despite all this wealth of knowledge and experience, it seems clear that Conegliano has not yet fully exploited its potential.

Thus was born the idea of creating the "City of Prosecco" in Conegliano, in a place well served by logistical services and infrastructures such as trains, airports and motorways. The two areas considered are just 1.5 km from the highway, thus offering an ideal environment for the project.

Presentation of the "City of Prosecco" Project

Introduction

The Conegliano area, historical cradle of Prosecco and birthplace of the genius of Antonio Carpenè, founder of the Carpenè Malvolti winery in 1868, deserves greater recognition. In this context, the idea of the "Città del Prosecco" project was born, an ambitious plan to enhance the territory and its flagship product, Prosecco, which aims to combine tradition and innovation.

Vision

Create a center of excellence dedicated to Prosecco, capable of attracting visitors, professionals and enthusiasts from all over the world, contributing to the economic and cultural development of the Conegliano and Valdobbiadene area.

Project Objectives

• Prosecco Park : an area dedicated to agritech, innovation and sustainability, where startups and businesses can grow and develop
• Wine Museum : an immersive journey into the history and culture of Prosecco, to educate and fascinate visitors of all ages
• Wine&Food : an area dedicated to the valorisation of local products, where visitors can discover and taste local food and wine excellences
• Agritech Technology Incubator : a hub for innovation in the agricultural sector, to promote cutting-edge research and solutions
• Headquarters of the Three Prosecco Consortia : a place of meeting and collaboration for the protection consortia, to promote synergies and shared initiatives
• Logistics Center : an advanced logistics center for associated producers, to optimize distribution and marketing of Prosecco globally

Project Details

• Location : Conegliano, heart of Prosecco production, with easy access from logistical infrastructures such as motorways, railways and airports
• Size : 7 hectares in the industrial area of the former Fornace Tomasi, reconverted and redeveloped
• Investment : An 80 million euro fund managed by Run Asset Management (RAM) of the Run Capital Partners group, with the collaboration of Omnivert for the design and implementation
• Sustainability : A particular focus on sustainable practices, to ensure a positive and sustainable environmental impact in the long term

Expected benefits

• Enhancement of the Conegliano area and Prosecco in a global context
• Creation of economic and employment opportunities in the agricultural, technological and tourism sectors
• Promotion of innovation and research in the agritech field
• Increase in food and wine and cultural tourism in the region

Involvement and Support

The success of the "Città del Prosecco" project requires the active involvement and support of:

• Local and regional authorities
• Investors and financial partners
• The three consortia for the protection of Prosecco
• Local businesses, start-ups and innovators in the agritech sector
• Local community and local stakeholders

Call to Action

We invite you to join us in this exciting adventure to celebrate and enhance Prosecco, our local treasure, and transform Conegliano into a global reference point for innovation, culture and food and wine pleasure.

Thank you for your attention and interest in the "City of Prosecco" project.

We eagerly await your participation and support.