Wine Idea's wine news for January 20, 2025!

Prestige Wines

• What is the most expensive Italian wine in the world? According to Wine Searcher, the most expensive Italian wine is Giacomo Conterno Monfortino Barolo Riserva DOCG , with an average price of 1307 euros, followed by Luciano Sandrone 'Vite Talin' Barolo DOCG at 447 euros.

2. Innovation and Production

• Alcohol-free wine: heated debate on its identity-building role After the Italian government decree authorizing alcohol-free drinking, discussions emerge between producers and consumers on the cultural and identity-building value of wine.
• The phenomenon of high-quality dealcoholized wines Martin Foradori Hofstätter anticipated an epochal change, investing in the production of high-end dealcoholized wines, despite initial resistance from the sector.

3. Stories of Wine and People

• Florence's 'Mud Angels' Make Wine Today After the flood of 1966, some international volunteers remained in Tuscany and began a new life in viticulture.
• Ceuso 2020: the great Sicilian red by Giacomo Tachis The wine, born from an idea of the famous winemaker, has been relaunched by the Tonnino family, maintaining the characteristics of a great Sicilian red.

4. Markets and Trends

• Champagne in crisis: global uncertainty and competition slow down sales 2024 closes with a 9.2% drop in champagne sales, due to economic instability and increased international competition.
• Italian wine is increasingly social, but wineries are focusing on direct experience 60% of Italian wineries invest in in-cellar experiences rather than on social media.

5. Tourism and Food and Wine

• The alliance between the cities of wine makes food and wine tourism take off in the Novara area. Thanks to the synergy between Alto Piemonte and Gran Monferrato, tourist presences have increased by 15%.
• At the Strega Foyer in Benevento, a super chic aperitif with local wines. A new space dedicated to the tasting and promotion of Samnite wines is born in the heart of Benevento.

6. Investments and Collaborations

• Valdipiatta and Monteverdi unite winemaking and hospitality in Tuscany A new agreement between Tenuta Valdipiatta and Monteverdi Tuscany strengthens the winemaking and tourism excellence of the Val d'Orcia.
• From Sella & Mosca to Capichera: investors are focusing on Sardinia The quality of the native vines and the favorable climatic conditions are making Sardinia increasingly attractive for large groups in the sector.

7. Events and Culture

• Rome Wine Expo 2025: registrations open for the fourth edition The event dedicated to wine enthusiasts will be held from 8 to 10 March in Rome, with masterclasses and business meetings.
• 'Suoni in Cantina' REVIEW at the Teatro Cantina Pugliese Four musical events that combine wine and music in a suggestive setting in San Severo.
• “This Country Does Not Exist”: the book that tells the story of a village’s redemption through wine The story of San Giovanni delle Contee, a small Tuscan village that has found new life thanks to viticulture.

8. Insights and Analysis

• Potential and critical issues of the wine sector in Italy Although 2024 is expected to be stable, the sector faces challenges related to the economic situation and changes in consumption.
• Wines, Nobile di Montepulciano relaunches with the quality pyramid A model that enhances territorial segmentation in the wake of French crus, increasing the prestige and value of the denominations.
• One of the best white wines of Umbria is produced near Perugia. The Le Cimate company in Gualdo Cattaneo stands out for the quality of its white wine, the fruit of an exceptional terroir.

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