Wine Idea's wine news for January 19, 2025!

1. Culture and Heritage

• Marsala and Vini del Sole apply for UNESCO World Heritage status. Delegations from the consortia for the protection of five historic wines met in Sicily to begin the application process for UNESCO World Heritage status, promoting winemaking tradition and innovation.

2. Events and Demonstrations

• Vinodabere Sardinia The annual event has seen an increase in participating producers and tasting references, confirming the growing interest in Sardinian viticulture.
• Nebbiolo nel Cuore: Rome celebrates the king of wines The 11th edition of the event saw a large participation of enthusiasts and operators in the sector to discover and taste the best Nebbiolo labels.

3. Trends and Consumption

• Zebra striping is on the rise among young people The new beverage trend among Gen Z involves alternating between alcoholic drinks and no-low-alcohol drinks for a more balanced consumption.
• Sommelier Advice: Between Quality and Commercial Strategies A survey in the USA reveals that the most expensive wines are often recommended to customers not for their quality, but for profit reasons.

4. Quality and Awards

• The best wine in Lombardy under 20 euros An oenological excellence emerges from Valtènesi: the small company Cantrina di Bedizzole stands out for its commitment to enhancing the territory.
• Cantina Ortenzi selected in the magazine 'Bibenda' Three prestigious awards for the Fermo company, which establishes itself among the best Italian productions.

5. Innovation and Production

• Dealcoholized wine: Italy takes up the challenge The recent decree authorizes production in Italy and companies like Schenk Italia are already investing to enter this growing market.
• Abruzzo and the challenge of "alcohol free" wine Confagricoltura proposes a working table to develop a shared strategy and guarantee the quality of regional production.

6. Economy and Markets

• Foreign investors focus on Sardinia Historic wineries such as Sella & Mosca and Capichera are increasingly attracting interest from large groups in the wine sector.
• Mattia Caleffi on the cover of Forbes The young wine entrepreneur conquers the cover of Forbes Italia, reconfirming the success of his company on an international level.

7. Wine tourism and companies

• Cantina Pala now speaks Tuscan The historic Sardinian company was acquired by Lia Tolaini, consolidating the link between the productions of Sardinia and those of Tuscany.
• Discovering the Euganean Hills: Il Pianzio Guided tours of the Euganean Hills cellars are back, with tastings and tours of the Selmin family vineyards.

8. Characters and Stories

• Femininity in wine: Giovanna Neri's Brunello 2020 A wine that combines strength and elegance, reflecting the producer's passion and dedication to the Montalcino area.
• Sirmione, farewell to the lady of Lugana Ambra Tiraboschi, founder of the Ca' Lojera winery, leaves an important legacy in the panorama of Lugana wine.

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