Wine Idea's wine news for January 18, 2025!

1. Celebrities and Wine

• Britney Spears won over by an organic wine from Treviso From the heart of the Prosecco hills to Hollywood: American pop star Britney Spears praised the rosé sparkling wine from the M-Use line by Pizzolato, calling it "adorable" in an Instagram post followed by 42 million followers.

2. Innovation and Production

• Dealcoholized wine, Italy launches production After the recent decree authorizing its production, Schenk Italia has announced the transfer of part of its production from Spain to Italy, with operations expected by 2026.
• M rootstocks improve wine quality A new study from the University of Milan demonstrates how M rootstocks can improve the quality of grapes and wines in various Italian production areas.

3. Health and Conscious Consumption

• "Let's avoid simplifications on alcohol and health" - The warning from the Academy of Vine and Wine The Italian Academy of Vine and Wine underlines the need to educate consumers without demonizing the wine sector, highlighting the debate on the relationship between alcohol and health.
• Tuscany: the wine town gives away free breathalyzers for responsible drinking In Terricciola, in the province of Pisa, the municipal administration distributes free breathalyzers to encourage responsible driving.
• Highway Code and wine: Consortia in the field for responsible drinking Various initiatives, including the promotion of "take away" bottles and the strengthening of public transport, to reconcile wine consumption and road safety.

4. Economy and Markets

• The wine market is in difficulty, but Italy is holding up better than other countries According to the Ismea report, the wine sector is facing a crisis similar to that of 2008 and 2020, but Italy stands out for its greater resilience compared to international competitors.
• Sicily's wine industry chooses Wine Paris over ProWein Interest in the French event is growing among Sicilian producers, who have exceeded the expected requests for participation.
• Banca Sella and Cdp invest in Terra Moretti between wine and luxury hotels The operation includes a 15 million euro financing for the development of the group that includes Bellavista and Sella & Mosca.

5. Events and Awards

• From the story of Luna to the glass: a journey through archaeology and viticulture on Rai News A Rai News 24 report explores the link between the ancient Roman city of Portus Lunae and Vermentino DOC.
• Forlì Wine Festival and Forlì Beer Festival: three days dedicated to flavors and traditions From January 24 to 26, Forlì hosts the event dedicated to Italian food and wine excellence.
• A century of history for the Consorzio Vini Valpolicella The celebrations will open on January 31 with Amarone Opera Prima and the participation of journalists from 26 nations.
• Marsala and the "wines of the sun" are candidates for UNESCO heritage status. Marsala, Porto, Madeira and other southern European denominations are joining forces for UNESCO recognition.

6. Reviews and Selections

• The 12 best Barbarescos according to Gambero Rosso An exclusive selection of the best Barbarescos of the year, between tradition and innovation.
• Cerasuolo a Sant'Antonio: three vintages of Faraone Vini compared Special tasting for the Cerasuolo d'Abruzzo DOC from the Faraone winery, with a focus on its evolution over time.
• Menhir, Doc Terra d'Otranto Rosso Negroamaro Filo Riserva 2021 The Menhir winery confirms its quality with a Negroamaro of character, an authentic expression of the Terra d'Otranto.
• Colombo Vino: Alta Langa bubbles and the future of Pinot Noir A focus on the production of Pinot Noir in the Langa Astigiana and the work of the Colombo Vino winery.

7. Insights and Research

• The Ismea-Rrn report on wine in Italy Italian wine maintains a positive trend in exports, with exports growing in the first eight months of 2024.
• Economy and health concerns weigh on the wine market: the challenge of GenZ Changes in consumption and the growing interest in less alcoholic wines represent a challenge for the future of the sector.
• "Where there is viticulture there is well-being" - Wine as a strategic asset in Europe Luca Rigotti of Confcooperative underlines the importance of the wine sector for the European economy and the need for protection strategies.

8. Tourism and Wine Tourism

• Getting to know the Euganean Hills: Il Pianzio Guided tours of the cellars of the Euganean Hills are back, with a stop at the Il Pianzio cellar in Galzignano Terme.

Thanks for following us! Today's press review was brought to you by QUIDQUID . See you tomorrow for more news from the world of wine!

Stay connected with QUIDQUID for the latest news from the world of wine!

See you tomorrow for new updates.