Wine Idea's wine news for January 15, 2025!

Welcome to Wine Idea's wine news for January 15, 2025!

1. Excellence and Innovation

• Alto Garda and Trento DOC: Alto Garda celebrates its classic method sparkling wine, Trento DOC, known as “mountain bubbles”. Thanks to its unique microclimate, this area of Trentino-Alto Adige confirms its excellence for the most refined palates.
• L'Orso gentile by Davide Vignato: The organic winery in Gambellara (Vicenza) inaugurates a new company line that explores different territories and traditions, going beyond Garganega-Gambellara and maintaining the link with craftsmanship and sustainability.
• Cantina Caleffi and global success: Mattia Caleffi has transformed the Spineda maison into an icon of Made in Italy, thanks to innovation, sustainability and collaborations with starred chefs and luxury brands.

2. Consumption Changes and Trends

• GenZ and Dry January: Drinking culture is changing: young people prefer mocktails and sober bars, also influenced by personalities like Rihanna, who declared she spent 2024 without alcohol.
• Dealcoholized wines on the rise in Genoa: The introduction of the new Highway Code has pushed Genoese to prefer zero-alcohol wines and spirits, a trend that is gaining strength throughout Italy.
• Chinese TikTok and Wine E-Commerce: Douyin (Chinese TikTok) sees growth in wine sales on the platform, thanks to an increase in active users and average usage time.
• Ozempic and the decline in wine consumption in the United States: The alcohol-incompatible slimming drug Ozempic is contributing to the decline in wine consumption among the younger generation in the United States.

3. Production and Market

• Wine stocks in Italy: As of December 31, 2024, Italian wineries recorded 56.9 million hectoliters of wine, down 3.9% compared to 2023, but still higher than an average harvest.
• Constellation Brands and the decline of “wine & spirits”: Despite the growth of the beer sector, the American giant records a slowdown in wine and spirits sales, revising downwards its forecasts for 2025.
• New Farmland Regulations: The rules for valuing farmland are changing, with more precise certifications that influence the value and use of the land.

4. Events and Previews

• Previews of Tuscany 2025: Ten days of events in February featuring the new vintages of Tuscan wines, including Vino Nobile 2022 and Riserva 2021. Brunello di Montalcino and Vernaccia di San Gimignano are not participating this year.
• Chinese New Year and Masi: Masi celebrates the Year of the Snake with a limited edition of Amarone Costasera, enriching the Lunar collection with a bottle dedicated to wisdom and reflection.

5. Territory and Synergies

• Ethical Wineries in Umbria: Six Umbrian companies join together in a network to promote local wine and the territory through a collective brand that promotes quality and authenticity.
• Mileștii Mici, the largest winery in the world: In Moldova, the state winery preserves a unique wine heritage in 200 km of underground galleries, representing 12% of the national GDP.

6. Education and Responsibility

• Food education and responsible consumption: Vincenzo Gerbi, vice president of the Italian Academy of Vine and Wine, underlines the importance of educating young people about moderate and conscious consumption of alcohol.
• Highway Code and wine tourism: The Wine Tourism Movement proposes to remodel wine tourism offerings with distributed visits and the integration of transport services to address the restrictions linked to the new Highway Code.

7. Rankings and Awards

• Wine Searcher Ranking: The site publishes the best Italian wines based on scores, popularity and price, offering a complete overview for enthusiasts and professionals.

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