Wine Idea's wine news for January 13, 2025!

1. Export Growth and Market Trends

• Italian wine exports doubled in 10 years: Italian agri-food exports reached almost 70 billion euros in 2024, with wine as the flagship product. Coldiretti highlights an exponential increase in the overall value of the sector.
• Alcohol-Free Wine as an Opportunity: Dealcoholized Wine Becomes Law. Angelo Radica, President of Città del Vino, Highlights the Potential to Address Declining Wine Consumption and Highway Code Restrictions.
• Prosecco Doc on the rise: In 2024, 660 million bottles were bottled (7%), with Rosé recording 20%, consolidating Prosecco as a pillar of Italian sparkling wine.
• African Market as a New Frontier: With a growing population and significant bureaucratic hurdles, the African market represents both an opportunity and a challenge for wine exports.

2. Innovation and Sustainability

• Vineyards 4.0 and the fight against drought: Thanks to the M rootstocks developed by the University of Milan, the new vineyards not only resist drought but also improve the quality of the wines.
• Val d'Oca and the restyling of the Rive Signature: New labels presented to promote the peculiarities of the Valdobbiadene Prosecco Superiore Docg territory.

3. Biodiversity and Territory

• New discovery in the vineyards of Alto Adige: The ant Strumigenys baudueri has been found in two vineyards in the Adige Valley, a result of the Biodiversity Monitoring Alto Adige project.
• Loredan Gasparini between tradition and innovation: The winery in the north-east of Italy continues its journey between old vineyards and new challenges, celebrating the curiosity and elegance of its wines.

4. Events and Demonstrations

• Merano Wine Festival in Cirò: Organized in June 2025, the festival aims to combine high quality wine and Calabrian cultural heritage.
• Grandi Verticali 2025 in Friuli Venezia Giulia: An ambitious wine project that will culminate in June with a focus on Tocai.

5. Success Stories

• Cantina Caleffi as a strategic model: Led by Mattia Caleffi, the winery is an ambassador of Italian excellence in the global panorama.
• Bolgheri and its success told in a book: "Bolgheri. The people behind the wine" explores the stories of the protagonists of this renowned wine region.
• Andrea Fiacco, the chemist turned wine craftsman: Founder of the Montecorvino Winery, Fiacco brings expertise and passion to the production of high-quality wines.

6. Rules and Disputes

• Highway Code Restrictions: The wine sector faces new challenges related to responsible consumption and mindful drinking campaigns.
• Manduria and the counterfeit label: Legal problems for the wine tribute to Jannik Sinner, with accusations of improper use of oenological data.
• Driver discount for wine tourism: Donatella Cinelli Colombini's proposal to encourage responsible consumption during winery visits.

7. Awards and Recognitions

• Carapace di Castelbuono among the best wineries: The Umbrian structure of Tenute Lunelli enters the World's Best Vineyards 2024 in 25th place, as "Highest New Entry."

8. Regional Trends

• Piedmont and the decline in consumption: Restrictions and climate change reduce wine consumption, while prestigious wines continue to maintain their market.

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See you tomorrow for new updates.