Wine Idea's wine news for January 11, 2025!

Sustainability and Innovation

1. Barone Pizzini embraces vegan production
   • Barone Pizzini, a pioneer of organic in Franciacorta, has obtained vegan certification for all of its production, including the wines from its estates in Tuscany and Marche. This milestone marks a significant turning point in the sector.
2. New Generation Rootstocks: A Future for Viticulture
   • After 20 years of studies, the "M" rootstocks, developed by the University of Milan, promise superior quality thanks to better grape performance and balanced ripening.
3. Italian production of dealcoholized wines: what's new
   • With the decree approved in December 2024, Italy officially enters the market of dealcoholized wines. Schenk Family has already announced the transfer of production from Spain to Italy, opening up new opportunities for the sector.
4. "Take Me Home" Project by Assoenologi
   • An initiative has been launched to promote responsible wine consumption. The aim is to ensure road safety without sacrificing conviviality, in response to the new Highway Code.

Events and Tastings

1. Vertical tasting of Fiano di Avellino by Rocca del Principe
   • A special tasting celebrating 9 vintages of Fiano, demonstrating the value of time in refining one of Italy's finest whites.
2. In Sardinia with Marco Schirru: Centenary Vineyards in Nurri
   • Marco Schirru tells the story of the family vineyard, planted in 1904 and still productive, a symbol of tradition and resilience.
3. Glasses of goodness: the 4 most beautiful wine routes in Italy
   • Between Alto Adige, Ciociaria, Chianti and other iconic regions, these roads offer perfect routes to explore wine tourism on two wheels.

Market and Trends

1. Climate and Wine: The Changes Told by Jancis Robinson
   • From declining production in Italy and France to extreme weather events in Spain and California, wine critics analyze the challenges and prospects of the sector.
2. Dealcoholized wine: an answer to road safety
   • The production of dealcoholized wines represents a solution to the change in consumption habits, made necessary by the new driving regulations.
3. Alarmist Labels in the US: Impact on the Global Market
   • The proposed cancer warnings for alcoholic beverages are frightening Italian producers, world leaders in exports.
4. Nordic Markets: New Perspectives for Whites and Sparkling Wines
   • In countries such as Sweden, Finland and Norway, interest in white and sparkling wines is growing, opening up new opportunities for Italian producers.

Territories and Traditions

1. Metauro Valley: Roberto Lucarelli and accessible wines
   • In a corner of the Marche, Lucarelli demonstrates that quality and convenience can coexist, with wines under 20 euros of great value.
2. Cembra, mountain bubbles
   • Cantina di Cembra enhances the Trentino territory with sparkling wines that reflect the altitude and salinity of the porphyry.
3. Monferrato: a land of treasures and vineyards
   • Known for its infernot, truffles and wines, Monferrato stands out for its unique combination of history and landscape.
4. Elon Musk and the Bibbiano case
   • Rumors indicate Elon Musk's interest in purchasing a castle in Tuscany, but local authorities and the owner deny negotiations.

Criticisms and Opinions

1. Highway Code: discount for sober drivers
   • Donatella and Violante Cinelli Colombini are offering discounts for tourists who forgo drinking during winery visits, to encourage wine tourism despite the new restrictions.
2. Health and Wine Consumption: Moderation is Key
   • Experts reiterate that the risks associated with wine depend on abuse, while moderate consumption can be part of a balanced lifestyle.

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