Wine Idea's wine news for February 22, 2025!

Innovation and Wine Tourism

Vinometro: the new tool for safe wine tourism

The Morellino di Scansano Consortium launches Vinometro, a free digital tool that allows you to calculate your Potential Alcohol Content (BAC) for responsible wine experiences. The platform, available on VisitMorellino, also provides a Quality Score to evaluate the quality and safety of tastings.

Art and wine in Fiesole: when bottles become collectibles

In Fiesole, an artist has transformed the ancient Hotel Aurora into an atelier-cellar, creating wines with provocative names and growing value on the collector's market.

Culture and Territory

Wine tourism between Friuli and Slovenia: an itinerary between satire and tastings

The Friuli Venezia Giulia Wine Tourism Movement is organizing a food and wine tour through historic cellars in Friuli and Slovenia, celebrating the recognition of Nova Gorica and Gorizia as cross-border European Capital of Culture 2025 .

Langhe, Roero and Monferrato: the threshold of one and a half million overnight stays has been exceeded

Tourism in the Langhe and its surroundings continues to grow: in 2024, arrivals increased by 4% and presences by 5.2%, with a boom in foreign tourists (6 out of 10).

Market and Production

2024 Harvest: The Worst Year in Switzerland in the Last 50 Years

2024 marks a 26% drop in Swiss wine production compared to 2023, with only 75 million liters produced , well below the 10-year average.

Cellar stocks as of January 31, 2025

According to official data, Italy has 57.5 million hectoliters of wine in stock, with a slight decrease compared to 2024 (-1.8%). Stocks remain high especially in the Northern regions.

Parma wines in wine guides: Monte delle Vigne dominates the ranking

The Espresso Guide 2025 confirms Monte delle Vigne as Parma's reference winery, with the 2021 Nabucco among the most popular wines.

Sustainability and Innovation

From Topographical Furniture to the Underwater Cellar: 10 Italian Luxury Startups

The HTSI Best Luxury Start Up Award recognizes ten Italian startups in the luxury and sustainability sector, including a winery that refines wine underwater.

Tiziano Bellini and the Innovation Cellar at the Slow Wine Fair 2025

From 23 to 25 February in Bologna, Bellini will present a new model of sustainable viticulture based on cutting-edge techniques.

Villa Solais by Cantina di Santadi: Vermentino is renewed with screw cap

The historic Sardinian winery launches a modern version of its Villa Solais Vermentino DOC , adopting a screw cap to improve conservation and practicality.

Awards and Corporate Strategies

Saffirio Winery in the Langhe Joins Renzo Rosso's Brave Wine Group

Sara Vezza di Saffirio joins Brave Wine, OTB’s wine holding company, focusing on the production of Barolo and Alta Langa DOCG with a focus on sustainability.

The Valdarno di Sopra Consortium focuses on territory and great Crus

At the Settimana delle Anteprime di Toscana, the consortium presented 54 high-quality labels , introducing the "Vigna" label to highlight the link between territory and wine.

Wine and Politics

Green light for dealcoholized wine: a strategic move or a threat?

Italy has officially regulated the production of wines with reduced or zero alcohol content, a growing market that could prove strategic in the context of the consumer crisis.

Wine under attack: between US duties, shock labels and new EU regulations

The wine sector faces a number of challenges amid looming US tariffs , the EU's proposed health labels on alcohol and declining global consumption.

General States of Wine: the declarations of Lollobrigida, Cotarella and Frescobaldi

During the meeting in Rome, industry leaders raised the alarm on the growing demonization of wine, calling for strategies to protect the market and responsible consumption.

Market Trends

Fine wines down in Liv-ex indexes, but Italy holds up thanks to Super Tuscans

In January, the Liv-ex Fine Wine 100 recorded a decline of 0.4%, while the Italy 100 showed signs of stability (0.6%), demonstrating the strength of Super Tuscans on the market.

UIV wine exports: US demand booms (20%) due to fear of duties

In the final two months of 2024, Italian exports to the United States increased by 20% in volume and 21% in value , in anticipation of possible new customs tariffs.

The First Intercontinental Wine: A Blend of French and Australian Grapes Banned in Europe

Maxime Chapoutier challenges tradition with Hemispheres Red and Hemispheres White , wines born from the union of French and Australian grapes. Sale is prohibited in the EU, but possible in the UK thanks to Brexit.

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