Wine Idea's wine news for December 3, 2024!

1. Fake Made in Italy Threatens an 11 Billion Sector

The Minister of Agriculture, Francesco Lollobrigida, intervenes on the phenomenon of fake Made in Italy that threatens the wine sector. "Wine, if consumed in moderation, is an integral part of Italian culture and well-being," he declared. The Ismea-Qualivita report highlights how, despite the difficulties, the sector still manages to maintain a solid position on the market.

2. Veneto: 52.5 million for the agricultural sector with new calls for tenders

The Veneto Region will publish thirteen calls for proposals of the Rural Development Program (CSR) for a total value of 52.5 million euros. The funds are intended to support young farmers, competitiveness, diversification and recovery of agricultural production potential. Applications can be submitted within 90 days of the official publication.

3. Buffon Farm: tradition and innovation in the Alta Marca Trevigiana

Founded in the 1960s, the Azienda Agricola Buffon Giorgio represents a model of success in the fusion between tradition and modernity. The Buffon family, with a far-sighted vision, has introduced innovative vines, positioning itself as one of the excellences of Treviso winemaking.

4. The Ismea-Qualivita Report on the Dop Economy

The Italian Dop Economy reaches a total value of 20.2 billion euros in 2023 (0.2%). Wine contributes 11 billion, despite recording a 2.3% decrease compared to 2022. Exports are doing well, reaching 11.6 billion, confirming the international appeal of Italian Dop and Igp products.

5. Dealcoholized wines: a new challenge for Italy

The decree of the Ministry of Agriculture on the production of dealcoholized wines comes into force. Minister Lollobrigida confirms that Italy is aligning itself with European standards, while maintaining a high level of attention on quality and the promotion of Made in Italy. However, it is proposed to label these products as "beverages obtained from grapes" to protect the denomination of traditional wine.

6. “The Village Wine”: Monferrato excellence on display

The initiative, conceived by the oenologist Donato Lanati, celebrates the wine excellences of Monferrato with 21 selected wineries. The project aims to tell the cultural identity of the territory, linking it to history and tradition, with a focus on quality and authenticity.

7. World Wine Production 2024: All-Time Low Since 1961

World wine production in 2024 is estimated at 227 to 235 million hectoliters, marking the lowest level since 1961. Climate change and adverse weather conditions continue to negatively impact the sector, although Italy maintains its global leadership.

8. Italian wine: domestic consumption drops, but exports grow

While the domestic market recorded a 4% reduction in consumption compared to 2019, exports grew by 4%, exceeding 8 billion euros. Sparkling wines continue to drive sales, especially in markets such as the United States, Germany and the United Kingdom.

9. Sustainability: wine becomes ethical and responsible

Sustainability is the new frontier of the wine sector. Italian producers are adopting practices aimed at reducing environmental impact, preserving biodiversity and ensuring ethical working conditions. The goal is to create good, clean and fair wines, in line with the expectations of modern consumers.

10. Cantina Frentana: “Back to the origins” to face the market

Cantina Frentana focuses on its roots to face the challenges of the current market. During the annual presentation, the crucial role of sustainability and innovation emerged as tools to differentiate and compete in an increasingly complex economic context.

11. FIVI Wine Market: 13th edition a success

With over 28,000 visitors and more than 8,000 labels on display, the Independent Winemakers Wine Market confirms itself as a key event for the sector. The 2024 edition saw the participation of winemakers from all over Italy and from foreign associations, enriching the international panorama.

12. Argea: the new giant of Italian wine

The union between Botter SpA, Mondodelvino and Cantina Zaccagnini has given birth to the Argea Group, leader in the wine sector. With a vision oriented towards international markets, Argea aims to consolidate the role of Italian wine in the global panorama.

13. Federico Martinotti and the centenary of Italian sparkling wine

ONAV celebrates Federico Martinotti, inventor of the autoclave refermentation method, with a conference dedicated to his contribution to Italian sparkling wine. A tribute to a figure who revolutionized the production of Prosecco, Asti and Lambrusco, making them global icons.

14. Drink on Mars: Edoardo Freddi's futuristic vision

Edoardo Freddi, a well-known innovator in the wine market, launches Drink on Mars, a new company dedicated to emerging beverages. With a focus on ready-to-drink and chill drinks, the project aims to intercept new trends in the beverage sector.

15. Gradis'ciutta rediscovers Pelinkovac, the Collio bitter

The Gradis'ciutta winery reintroduces Pelinkovac, a bitter symbol of the link between Collio and Illyrian lands. This project celebrates the tradition and multiculturalism of the territory, offering a product that combines past and innovation.

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