Wine tourism and the wine market: what is happening in the USA?

The United States has been the most important wine market in the world for years with almost 34 million hectoliters consumed. But they can also be considered a sort of leader on the wine tourism front. But what is happening in the US market in recent months and what is hidden behind the hospitality of American wine companies? On Wednesday 20 September at 11.30am live digitally, Lavinia Furlani and Fabio Piccoli , respectively president and managing director of Wine Meridian , will present to the press the results of their USA Wine Tour, which in July saw them involved in a trip to the United States aboard a camper visiting over 130 wineries in 23 different states .

The trip allowed us to closely observe the current evolutions of the wine market in the USA and what makes American hospitality unique and what lessons it can also give to our wine tourism.

The meeting will focus on the data that emerged during the tour, a series of completely new contents that will be discussed for the first time in the hospitality sector:

• Some data and the current developments and prospects of the wine market in the USA seen from an internal observatory.
• An overview of US wine tourism and its secrets : why is this country a leader in the sector? What are the elements that make it a profitable business? What are its weak points?
• The incredible ability of American wineries to exploit direct-to-consumer sales.

Tour numbers

• Miles travelled: 7900 miles
• States crossed: 23
• Companies visited: 138, of which:
  • 35% with reservation
  • 40% with agreed appointment
  • 25% without reservation

Information: Wednesday 20 September at 11.30am. The meeting will take place digitally on Zoom.

Sign up for free at the link: https://us06web.zoom.us/webinar/register/WN_Fj8B2yAVS9-NcyC7gEyIzw