JOSETTA SAFFIRIO INVITES TO TRUFFLE HUNTING: A SUSTAINABLE COMMITMENT IN THE HEART OF THE LANGHE

With a commitment that goes beyond viticulture, the company invites its guests to live an authentic Truffle Hunting experience in the woods of the property, where the company truffle ground reveals itself as a gastronomic treasure, as well as a corner of biodiversity cared for with dedication. Sara Vezza , CEO of Josetta Saffirio, passionately illustrates the initiative: " In 2008, we launched an ambitious project to promote biodiversity within our estate. We set up an area of almost 5,000 square meters, enriching it with twelve different varieties of mycorrhized plants for truffles, including hazelnut, poplar, lime and oak. We are extremely proud of this commitment, which distinguishes us as the only winery in the area to have developed an area of such biodiversity. Furthermore, in our truffle ground, we offer wine enthusiasts the opportunity to take part in real truffle hunting trips, accompanied by expert hunters, the trifulau, and their trained dogs, the tabui, an experience that is always fun and stimulating. " Josetta Saffirio's truffle ground was designed with soil health and biological diversity in mind, as part of a series of initiatives that the company has implemented to reduce the risk of truffles. the environmental impact of its activity. An action that aims to create a close bond with the surrounding nature, making Josetta Saffirio a model of sustainable coexistence between agriculture and the environment. Wine tourists are invited to discover these magical places, guided by expert truffle hunters and their trusted dogs, learning to know and respect the delicate balance that exists between nature and human activities. At the same time, the winery continues to protect and enhance wild orchids, a symbol of the flora of the Langhe and now also of the renewed labels of Josetta Saffirio wines; a rebranding created to celebrate the entry into Brave Wine , the wine holding of the entrepreneur Renzo Rosso with whom Sara Vezza shares a strong ethical commitment to nature and sustainability. A conservation project that emphasizes the company's commitment to the quality of the wine, but also to the health of an ecosystem that allows the cultivation of exceptional grapes. Finally, a commitment to sustainability that is also demonstrated by the environmental certifications that the company has obtained, in particular the SQNPI and Biodiversity Friend, tangible signs of a philosophy that considers responsibility towards future generations and the planet to be crucial. With a series of initiatives ranging from sustainable viticulture to the recovery of native varieties and the protection of local fauna and flora, Josetta Saffirio is at the top in the promotion of agriculture that respects the rhythms of nature without sacrificing innovation and quality. TRUFFLE HUNTING Josetta Saffirio is a company with over two centuries of winemaking tradition in Monforte d'Alba. Founded by Ernesto Saffirio, the legacy was passed on to his daughter Josetta and now to his granddaughter Sara Vezza, an entrepreneur who has now led the company to the Biodiversity Friend certification. The commitment to concrete sustainability and the reduction of environmental impact are the characteristics of this winemaking company that, while keeping its roots firm, looks courageously to the future.