Assovini Sicilia and the new generation of producers

Out of fifteen new producers, eleven are women.

Environmental and social sustainability, communication and marketing to intercept young people and new markets, wine tourism to enhance the territory. These are the themes dear to the Next Generation of Sicilian viticulture, the new generation that is preparing for the generational change. The official presentation at Vinitaly, during the Next generation meeting, the new face of the island , organized by Assovini Sicilia. The fifteen new emerging faces of Sicilian wineries are dynamic young people, often with studies and experiences outside Sicily, a background in various fields, from marketing to architecture, from economics to oenology. All have in common the passion, the history family and business linked to wine, the desire to bring new contributions, the result of their training experiences. Out of fifteen producers, eleven are women. " Our associated companies are tackling the great issue of generational turnover with maturity and conscience, a fundamental moment in the life of a company. There is a new generation which, respecting the identity of its corporate and family history, is ready to contribute with new ideas and innovation to the development of Sicilian viticulture "- underlines Laurent Bernard de la Gatinais, president of Assovini Sicilia. Environmental and social sustainability is one of the themes dearest to the new winemaking generation, together with the development of wine tourism linked to the identity of the territory, the market of millennials as aware consumers, marketing and digital communication. " I carry forward a concept of biodynamic culture, respect for the territory and its vocation - says Serena Costanzo of Palmento Costanzo . Having studied oenology in Montpellier, Serena is ready to take care of the production sector of the family business. For the very young Gabriella Favara , who has recently made his official entry into the company founded by his grandfather Giacomo Rallo, Donnafugat a, " it is important to bring young people closer to the complex culture of wine through targeted communication . " Continuity without abrupt breaks, respecting the history of the territory and previous generations, is the leitmotif of this new generational shift but also the mission of Costante Planeta , another face of the new generation.The guys of the Next Generation talk about new communication and marketing strategies aimed at younger targets and new markets " Focusing on sustainability is important and communication is one of the strongest weapons we have , says Alessandra Fazio of Fazio wines . Sustainability is also a theme dear to Federica Bonetta of Baglio del Cristo di Campobello and Marianna Colosi of the Colosi company. Wine tourism as a tool for corporate and territorial enhancement is the focus of Federica Kika Fina , who passionately dedicates herself to the winery founded by her parents. Making wine known through the experience of visits to cellars to the young public is one of the objectives of the very young Giulia Governali , already part of Gaglio Vignaioli. At the helm of the sixth generation Maria Chiara Bellina of the Pellegrino company, which aims at wine tourism and which considers generational comparison important. New entry into the family business, Principe di Corleone , for the young agronomist Pietro Pollara. " Sicily is moving towards a sustainable and international market. The new generation follows this evolution ". Marketing and branding mark the generational transition of the Serafica company, now led by Maria Ausilia Borzì . A psychologist by training, Maria Ausilia is dedicated to teaching and training in the world of wine. Sustainability, environment and Hospitality in the future of Tenute Navarra , a young winery in the province of Caltanissetta, represented by Totò Navarra jr . Contemporary identity, bond and respect for the territory for Carla Maugeri of Cantine Maugeri . Architect by training and profession, Carla strongly wanted this new wine project on the east side of Etna. Representative of the 25th generation, today Giovanni Mazzei takes care of the management of the Zisola estate. " The generational passage in the world of wine occurs naturally and continuously even if the clash is necessary for there to be innovation and evolution ". Comparison and coexistence between two generations also in the Dei Principi di Spadafora company, where the young Enrica Spadafora takes care of the project on wine tourism and hospitality. " The Assovini companies are, well in advance, ready to face the generational turnover thanks also to families and parents and their role as great teachers in the training of young people "- concludes the president de la Gatinais.