𝗣𝗥𝗜𝗠𝗔𝗩𝗘𝗥𝗔 𝗗𝗘𝗟𝗜𝗔𝗡𝗘 𝗩𝗔𝗟𝗗𝗢𝗕𝗕𝗜𝗔𝗗𝗘𝗡𝗘 𝗣𝗥𝗢𝗦𝗘𝗖𝗖𝗢: 𝗧𝗥𝗘𝗡𝗧𝗔 “𝗦𝗣𝗨𝗠𝗘𝗚𝗚𝗜𝗔𝗡𝗧𝗜” 𝗘𝗗𝗜𝗭𝗜𝗢𝗡𝗜!

Preparations are in full swing for the 30th edition of the Primavera del Conegliano Valdobbiadene Prosecco, an event which, with its 15 wine exhibitions , aims to allow the public to experience the true essence of the hills where the world's most famous bubbles are born.

The official presentation of the 2025 calendar took place yesterday, Tuesday 18 February, in Venice at Palazzo Balbi , the official seat of the Veneto Regional Council.

"Born from the great strength of the volunteers of the Pro Loco and the desire to communicate in the round the uniqueness of a wine that has conquered the world and the exceptionality of the lands where it has been produced for centuries - declared the president of the Veneto Region, Luca Zaia -. The Primavera del Conegliano Valdobbiadene Prosecco is one of the most famous wine festivals in Italy that for 30 years has put the territory and the product under the spotlight. Over the decades, this project has become a true model of tourism marketing. It is no coincidence that the Primavera del Conegliano Valdobbiadene Prosecco has often been taken as an example and replicated in other regions of Italy".

"In these hills, which have become a UNESCO World Heritage Site, Conegliano Valdobbiadene Prosecco DOCG is not just a wine but a bond that unites people through moments of conviviality and joy - continued Giovanni Follador, president of the Organizing Committee - The event represents a unique opportunity to deepen the knowledge of this extraordinary sparkling wine and explore the territory that hosts it. It is an educational opportunity that goes beyond the simple pleasure of the palate, an event that not only promotes a product, but contributes to the training and education of enthusiasts and professionals in the sector, making them discover the characteristics of each sub-area of the Denomination".

"The year 2024 has recorded excellent results for the Colline del Prosecco destination - concluded Federico Caner, regional councilor for Tourism and Agriculture -: up to November, arrivals grew by 9.3% (compared to a regional figure of 2%) and presences by 9.7% (2.1%) compared to the same period in 2023. At the end of 2024, for the first time, the territory of the Unesco Hills (29 municipalities) far exceeded 500,000 presences, in 2023 they were 482,000. This is also thanks to the Pro Loco system, a winning, very current model, growing year after year (from 535 to 557 from 2022), with 5,000 events organized in the 12 months".

Once again, the Conegliano Valdobbiadene Prosecco Superiore Docg area will host the cultural and gastronomic itinerary that, from 14 March to 8 June 2025 , will tell the story of the Alta Marca, its small villages, the vineyards that decorate the slopes and the industrious cellars that have made the local wine famous.

A territory to which the Primavera del Conegliano Valdobbiadene Prosecco this year pays homage with the creation of a symbolic object, given to President Zaia during the presentation : a glass demijohn, embellished with an engraving by the master Marco Varisco , which contains the soil of the Unesco hills and a Glera vine shoot. An object that will also be present in all the Wine Exhibitions to represent the historicity of the event and the link with the territory.

Because with the Primavera del Conegliano Valdobbiadene Prosecco, gastronomy, history and culture become a single journey, as demonstrated by the success of the event which, for three decades, has been proposed not as a simple food and wine event but as a journey into beauty to discover the places where the winemaking art of Conegliano Valdobbiadene Prosecco Superiore Docg was born, where "know-how" is combined with the valorization of an environment that is unique in the world, so much so that it has been named a UNESCO World Heritage Site .

THE 2025 PROGRAM

THE SYMBOL OF THE XXX EDITION

To celebrate the 30th anniversary of the Primavera del Conegliano Valdobbiadene Prosecco , the Organizing Committee of the event wanted to create an object that symbolizes the bond between man, territory and wine culture. In each Wine Exhibition, a glass demijohn will be on display, a traditional container for wine that identifies the historic nature of the event, which began when the wine served was mainly bulk wine; inside, the earth of the UNESCO hills , a precious soil that identifies the World Heritage landscape thanks to which Prosecco has become an international phenomenon, and a Glera vine , a small vine plant that symbolizes the continuous cycle of nature but also the bond with the community that takes care of it. Making this object precious and transforming it into a true work of art, the engraving that pays homage to the event and its territory created by Marco Varisco , a famous artist from Treviso whose works are now famous throughout the world. A simple yet powerful symbol, which triggers a deep reflection on memory, on the value of the land and on the need to preserve the connection with nature and with one's cultural roots.