TURIN WINE SHOW 'The Cellar is open!'

The Salone del Vino Torino reaches its third edition , from Saturday 1st to Monday 3rd March , within a single large space, the OGR Torino . To anticipate it, a week of events spread throughout the city within the rich OFF programme of the Salone , which, from this year, revolves around 4 main locations: OFF TOPIC , Combo Torino, Mercato Centrale and Eataly Torino Lingotto . In fact, there are over 50 events scheduled from Monday 24 February that will accompany the public until the long weekend of the Salone del Vino in Turin . An event dedicated to all wine lovers, in a large “open cellar for all Piedmontese wineries” , between tradition and innovation , culture and literature .

The mission of the Salone del Vino Torino 2025 is to tell the story of Piedmont's winemaking heritage in all its facets, involving all the wine territories of our region , examining their typicality and uniqueness , and analyzing new trends and the challenges of the future .

The Turin Wine Fair 2025 is organized by KLUG APS with the patronage and support of the City of Turin, the Turin Chamber of Commerce, Unioncamere Piemonte, Turismo Torino e Provincia ; with the patronage and support of the Piedmont Region , the Metropolitan City of Turin , Amiat Gruppo Iren , with the contribution of the CRT Foundation and the Compagnia di San Paolo Foundation.

" The Salone del Vino Torino 2025 is growing both in its exhibition spaces and in its collaborations with the world of Piedmontese wine, allowing the general public even more to learn about the characteristics, peculiarities and varieties of each of our vines, through the numerous free masterclasses. We are very proud of this edition: it will be an immersive and participatory experience. A unique week, for Turin and Piedmont " , underlines Patrizio Anisio, Director of the Salone del Vino di Torino .

" Turin and wine are linked by an indissoluble thread, made of passion and innovation - underlines the Councilor for Sport, Major Events and Tourism of the City of Turin, Domenico Carretta - A bond that every year the Salone del Vino Torino helps to strengthen through the story of the great labels and new wine realities, but also of the stories and families of those who, every day, work to offer the best of local and national production. Also for this edition, the Salone del Vino will be enriched by a rich OFF program, dedicated to all enthusiasts of the sector and visitors who wish to delve deeper into the relationship between wine, tradition and innovation. The OGR Torino, together with other evocative locations in the city, will transform into an extraordinary stage, hosting over 500 wineries and more than 50 events, talks, workshops and masterclasses that will involve the public in a unique sensory journey ".

" The Salone del Vino Torino is the largest showcase of Piedmontese wine in its capital. Producers, consortia, wine shops from all over Piedmont are present with a rich display of their production, from the great labels to heroic and niche wines - says the Councilor for Trade, Agriculture and Food, Hunting and Fishing, Parks of the Piedmont Region Paolo Bongioanni – The Salone del Vino represents for this reason an important opportunity on the road to that organic relationship between quality agri-food production and territory, which is the objective that the Piedmont Region is working towards with determination. We must increasingly promote the Piedmont brand through our excellent foods and wines, ambassadors of a land where landscape, history, food, material and immaterial culture express a formidable potential, capable of generating tourism, knowledge and repercussions on the entire supply chain. Piedmontese wine, in this plan, is the trailblazer: the locomotive capable of pulling the entire sector of our agri-food on national and international markets towards the place it deserves .

" As the Turin Chamber of Commerce, we support the Salone del Vino Torino to promote the local wine sector ," explains Dario Gallina, president of the Turin Chamber of Commerce . " First of all, our Torino DOC project will be the protagonist, which enhances the seven Denominations of Origin, with the awarding of approximately 40 companies selected as excellent for the two-year period 2025/26. Furthermore, thanks to the chamber project Maestri del Gusto of Turin and the province and the collaboration with CioccolaTò, we guarantee masterclasses, talks and tastings to disseminate the best combinations between the various excellences. We therefore create synergies between wine, food and culture, fueling an integrated and quality tourist offer ."

THE TURIN WINE SHOW 2025 (1 - 3 MARCH)

The third edition of the Turin Wine Fair comes into full swing on Saturday 1st and Sunday 2nd March , with a busy weekend of wine exhibitions dedicated to the general public , at the OGR Turin . We continue on Monday 3 March, with the day dedicated to professional operators .

All the news of this third edition

Not only a “salon ” where you can taste wine together with the stories and tales of many producers involved, but also a large “ fair ” where you can buy your favorite labels , just like in the cellar.

For the first time there will be a guest area: 'Fuori Piemonte' , where it will be possible to meet wineries from all over Italy that have distinguished themselves for their attention to sustainability , great quality and new experiments in the vineyard , such as the use of piwi vines .

Furthermore, thanks to the collaboration with the Masters of Taste of Turin and its province , ten gastronomic excellences of the territory will help us discover their art in enhancing raw materials and traditions, together with a food area in collaboration with SNODO and with RIS8, Guru and Midai Food Lab to accompany the wine, alongside many culinary proposals.

The perfect weekend exists , and from the fortunate coincidence of dates, a space dedicated to CioccolaTò has also been born, where you can learn, thanks to 10 masterclasses , about the pairings between wine, vermouth, spirits and the products of the great confectionery companies of Turin.

The Salone del Vino Torino is also a debate and cultural study thanks to the dedicated talk area , with free admission , where the protagonist will be the future of the wine sector , through speeches , interviews and debates that will range from wine tourism, to new trends among young people, from the social sustainability of wine to questions about natural or super-natural ; and then artificial intelligence , drones in the vineyard, sustainable design , ancestral wines , the future of bulk and new trends: from dealcoholized to rental drinks .

One large location, 6 areas to discover

For three days, the scenic spaces of the OGR Torino will be transformed into a large stage for Piedmontese wine, hosting more than 500 wineries to be discovered. A journey that will allow wine lovers to discover the secrets that lie behind the immense and fascinating wine panorama of our region.

In the Sala Fucine of the OGR Torino it will be possible to meet a large selection of wineries from different wine-growing territories throughout Piedmont. A full immersion that will allow the public to learn about the stories of Piedmontese wine, through the faces and voices of over 500 wineries involved and thanks to the possibility of tasting their most emblematic labels.

The renowned hills of Langhe, Roero and Monferrato will therefore be represented, which, since 2014, have been part of the list of UNESCO World Heritage sites, together with their fine and elegant wines, great Nebbiolos from the north (such as Carema, Gattinara, Ghemme and Boca) and the Dolcetto di Ovada, Diano d'Alba and Dogliani , the savoury and vertical whites of Canavese and the Ivrea Morainic Amphitheatre , where Erbaluce knows how to express itself with versatility and freshness, in addition to the wine expressions of Val Susa and its lesser-known native vines , such as the rediscovered Baratuciat, cultivated for centuries at the foot of the Sacra di San Michele and rediscovered in recent decades.