Pitti Taste - Heroic Wines 2025 - Florence

NEW: we will talk about “heroic wines” - a special participation of this edition - with tastings, talks and a series of Masterclasses curated by “Vini da Terre Estreme”, to celebrate Italian heroic viticulture and the history of “extreme” territories.

TASTE. Traveling with the diversity of taste , the Pitti Immagine fair dedicated to the contemporary food scene, reaches the finish line of its eighteenth edition. From 8 to 10 February , at the Fortezza da Basso in Florence, over 700 companies will gather, representing the best of food and wine production and culture . Of these, around 100 are the companies that for the first time, after careful scouting , have been selected to be presented to the Taste community . For this new event, the most eagerly awaited by professionals in the sector who wish to stay up to date on news and trends, from the pantry to the table, the event is evolving in several directions. A concept, a somewhat magical idea, a fascinating metaphor will act as a guide: the constellations, bright alignments of stars that together draw the celestial vault. In 2025, Taste will therefore be a stellar, brilliant, catalyzing, illuminating journey to map the universe of food and wine . There will be new exhibition areas to focus attention on new themes (Heroic Wines), trends and new moments of consumption (breakfast). The route inside the Fortress will trace unpredictable food constellations and thanks to a special “Taste Horoscope”, we will discover new gourmet zodiac signs. One of the special participations of this edition: Heroic Wines At Taste 2025, through a selection of labels, we will talk about heroic viticulture, a way to celebrate the Italian tradition and the history of “extreme” territories but precisely for this reason fascinating and capable of giving great satisfaction. Heroic wines are those that come from volcanic or high-altitude vineyards, from vines over 18 meters high or terraced overlooking the sea. They are those of the “ice”, the “desert”, the “sands”. Those harvested on December 31, those refined at high altitude, under the snow or at the bottom of the sea. Led by Vini da Terre Estreme , we will meet the courageous winemakers who grow vines in extreme situations, in atypical climates, save forgotten and disappeared vines, dare to adopt different winemaking methods and create new wines but, above all, safeguard unique territories that are the heritage of all. Monday will be entirely dedicated to the professional public , while the Padiglione delle Ghiaie, in a completely renovated guise, is preparing to host some of the evening events on the Fuoriditaste calendar, the off-program that involves the best Florentine venues with tastings and themed presentations.