MINDFUL DRINKING: THE NEW FRONTIER OF WINE

At Vinitaly, ONAV presents the first " Mindful Drinking " course, the new frontier of drinking with awareness which is becoming a real trend in the world. It is a new approach to wine, according to the dictates of the theory of Mindfulness or awareness of the present moment , which is achieved through the application of meditation techniques . Speakers will include Vito Intini (National ONAV President), Prof. Vincenzo Gerbi (President of the National ONAV Scientific Council) and the pediatrician Dr. Alberto Martelli.

The concept of Mindful Drinking will be developed thanks to courses open to all . The first, scheduled for June in Milan , will see psychologists, university professors and tasters speaking in three lessons where the focus will be on the mental approach to wine and its consumption . The meetings will emphasize how taking a moment to taste a wine, focusing exclusively on one's senses and the perceptions it gives, allows us to slow down the frenetic pace of our lives and recharge our energies.

<< With this course we want to go beyond the now abused concept of "moderate drinking." – Explains Vito Intini, national ONAV president. – We believe in a holistic approach, where tasting wine is a way to better discover yourself and your senses and where you focus on the present moment, just as happens during meditation. >>

Coined in 2017 by Rosamund Dean, American author of the book of the same name, the expression "Mindful Drinking" was born from the meeting between the principle of Mindfulness, or awareness of the present moment which is achieved through the application of meditation techniques, and Drinking, or drinking. It is a mental approach that translates into moderate consumption, which does not imply total abstinence but rather the rediscovery of the pleasure of drinking with awareness and attention. This philosophy, or rather, this lifestyle, embraces a balanced approach that focuses on mental and physical well-being, the ability to choose and the joy of living in the present moment.